Zardari, Noor ul Hassan, Ian Cordery, and Ashish Sharma, 2010. An Objective Multiattribute Analysis Approach for Allocation of Scarce Irrigation Water Resources. Journal of the American Water Resources Association (JAWRA) 46(2):412‐428. DOI: 10.1111/j.1752‐1688.2009.00410.x
Abstract: In this study, end user (farmer) and decision maker (water allocator) opinions were surveyed and a conjoint analysis (CA) based method was applied to the quantitative and qualitative data to assess the utility associated with each attribute that plays a role in forming the final thinking of the water users. The application of CA for estimating the utility for each attribute level is a novel approach, which helps provide a formal, objective basis for assigning relative scales for each attribute interval within a multiattribute decision‐making model. The utilities (part‐worths) obtained from the CA have a cardinal scale and were found to be comparable within and across the attributes. A farmers’ survey on five water allocation attributes was completed from 62 farmers and their opinions on the relative importance of attributes were elicited for a subarea of the Indus River Basin. The CA method was then applied to the survey data and the utilities for each attribute level were determined. This allowed, for instance, decisions to be made, which take account of the perceived value of the water and of the availability of local labor to work on the farm. Finally, these interval scales were used within the specification of the ELECTRE multiattribute decision‐making method to provide a complete and objective ranking of nine irrigation districts so that the best decisions on water allocation could be made.