Drag reduction measurements were conducted on extensively characterized poly(ethylene oxide) and poly(acrylamide) utilizing a fully automated rotating disk rheometer equipped with an optical tachometer, torque transducer, and software allowing real-time data acquisition. The instrument sensitivity allowed the study of concentrations as low as 0.1 ppm. In addition, previously immeasurable concentrationand time-dependent shear degradation effects were readily observed. A power law equation was shown to adequately correlate the percentage of drag reduction and the volume fraction for each polymer. Furthermore, an empirical shift factor was utilized to superimpose data from all the systems that were studied. By conducting measurements in the proper concentration and time domains, it was possible to extract the minimal concentration for the maximum drag reduction efficiency in the absence of shear degradation. The resulting values were significantly higher than those previously reported by our laboratories for poly(ethylene oxide) and poly(acrylamide).