This study aims to understand the strategies consumers with visual impairment (CWV) use in acquiring product information and explores preferences for accessible labelling and its benefits. This study employed the qualitative approach of thematic analysis. A snowball sampling technique was used to recruit participants. Data were collected from CWV through semi-structured interviews. The sample size of this study was 12. The data were analysed using NVivo software. The study revealed three strategies used by CWV to obtain product information, namely reliance on caregivers, staff, and technology. However, all the strategies employed have multiple drawbacks. The study reported a high preference for accessible labelling in braille and quick response (QR) codes. Implementing a combination of braille labels and QR codes on product packages was the most beneficial strategy for CWV. The Implementation of accessible labels ensures inclusion in the marketplace.