Ways to implement artistic content on e-commerce platforms

Abstract

Since the dawn of the digital world, people have been exploring ways to convert physical products into digital ones. At the moment there are few studies on the development and monetization of digital content. A problematic issue is the search for the most effective implementation of content on the distribution platform in order to obtain maximum economic benefits from it, provided that the main way to attract the target audience is through a social nerwork. This research is of a scientific and practical nature and aims to study the most effective ways to implement digital content, search for optimal management methods on the distribution platform, as well as study and analyze all the nuances of working on the Gumroad platform. Based on the developed criteria and the study of the possibilities of digital platforms, it was decided to manage the implementation of digital art content on this platform. Using the example of the presented project, the process of implementing digital art content from the first sales to stable income was considered. The target audience, its needs and features are considered and studied, as well as the most effective channels of implementation are analyzed. The features that affect demand are identified and analyzed.