“…Commodification entails a good or service being ‘shaped, packaged, distributed and marketed’ (Brownlie and Saren, 1995: 621) and usually involves something becoming materialized, objectified or reified for mass audiences (Drummond, 2006; Peñaloza, 2000). This includes the transformation of cultural goods and practices, such as artworks and museums (Drummond, 2006; Goulding, 2000); people, such as celebrities (Hewer and Hamilton, 2012); identities, such as one’s social media self (Anderson et al, 2016; Hubbard et al, 2017); ideas, such as values and beliefs (Goulding, 2000; Griffin et al, 2016); sacred entities, such as religion and spirituality (Askegaard and Eckhardt, 2012; Jafari and Süerdem, 2012); and bodily goods, such as gametes and organs (Almeling, 2007; Bokek-Cohen, 2015; Daniels, 2008; Kroløkke, 2009).…”