2022
DOI: 10.1177/23328584221078542
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“We Are Trying to Communicate the Best We Can”: Understanding Districts’ Communication on Twitter During the COVID-19 Pandemic

Abstract: While educators’ uses of social media for purposes such as professional learning and networking are now well-established, our understanding of how educational institutions use social media—including to engage key stakeholders during periods of crisis—is limited. In this study, we used a public data mining research approach to examine how K–12 school districts in the United States used Twitter as a communication tool during a critical period of the COVID-19 pandemic, March-April, 2020. Through a three-step grou… Show more

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Cited by 15 publications
(9 citation statements)
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“…That is, while behavior management software focuses on both behavior and communication, other categories of software (most obviously including LMS and SISs , communication software and classroom management software ) are also associated with one of these two purposes. Indeed, in this context, even the identification of social media platforms in student responses has a certain logic to it; while we were personally surprised that students would see Twitter as equivalent to ClassDojo, it is nonetheless true that schools and school districts use this technology as a communication mechanism (Kimmons et al , 2018; Michela et al , 2022). For all the important differences between these categories of software – which we will address in the following section – there is a certain logic in many of these responses from a tool perspective.…”
Section: Discussionmentioning
confidence: 99%
“…That is, while behavior management software focuses on both behavior and communication, other categories of software (most obviously including LMS and SISs , communication software and classroom management software ) are also associated with one of these two purposes. Indeed, in this context, even the identification of social media platforms in student responses has a certain logic to it; while we were personally surprised that students would see Twitter as equivalent to ClassDojo, it is nonetheless true that schools and school districts use this technology as a communication mechanism (Kimmons et al , 2018; Michela et al , 2022). For all the important differences between these categories of software – which we will address in the following section – there is a certain logic in many of these responses from a tool perspective.…”
Section: Discussionmentioning
confidence: 99%
“…It is worth noting that, in comparison to other qualitative inquiries on Twitter data, the sample size in this study is not an outlier. For instance, Michaela et al 66 analyzed 1357 tweets posted over approximately one month to investigate district communication during the pandemic. Nisch 67 examined public opinion on Finland joining NATO by using a subset of 500 random tweets, which were manually reviewed and analyzed.…”
Section: Discussionmentioning
confidence: 99%
“…Data mining assist researchers to understand news with new ways [14]. With 695,051 collected BBC news on counterterrorism, we conducted a text analysis with LDA topic modeling, and generated 20 topics with 5 themes.…”
Section: Discussionmentioning
confidence: 99%