2022
DOI: 10.1016/j.ssmqr.2022.100144
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‘We care… because care is growth’. The low-tech imaginaries of India's small-scale pharmaceutical enterprises

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“…Based on the author's interview with 66 small enterprises, he found that India's small-scale entrepreneurs see themselves as instrumental to their family's financial welfare and the economic development of their local social group. Chodankar also found that Indian firms do not aim at saving the world through high-tech pharmaceuticals but are looking to build financially sustainable, low-risk firms that can provide a stable income for themselves and their families [7].…”
Section: An Analysis Of the Indian Pharmaceutical Industry's Characte...mentioning
confidence: 99%
“…Based on the author's interview with 66 small enterprises, he found that India's small-scale entrepreneurs see themselves as instrumental to their family's financial welfare and the economic development of their local social group. Chodankar also found that Indian firms do not aim at saving the world through high-tech pharmaceuticals but are looking to build financially sustainable, low-risk firms that can provide a stable income for themselves and their families [7].…”
Section: An Analysis Of the Indian Pharmaceutical Industry's Characte...mentioning
confidence: 99%