We could be so good together

Haeruddin, M. Ikhwan Maulana; Farhansyah, Analtha; Haeruddin, Muhammad Ilham Wardhana; Mansur, Muhammad Alfi Rifadli

doi:10.51629/ijeamal.v1i2.9

Cited by 2 publications

(1 citation statement)

References 17 publications

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“…These companies initially allied to leverage each other's resources and technological strengths. With its dominant position in the Chinese market and the advantage of the lowest-cost manufacturing base in Asia, TCL partnered with Alcatel, a key player in Europe and Latin America with operations in over 130 countries [10]. After the alliance, TCL could explore new markets and tap into new customer sources.…”

Section: Second Failed Manda Case: Tcl and Alcatelmentioning

confidence: 99%

The Impact of Cultural Differences on Mergers and Acquisitions: A Comparative Analysis through Case Studies

2024

HBEM

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Against the background of rapid economic growth and the prevailing global trend of cultural fusion, the landscape of mergers and acquisitions (M&As) is rife with cross-border and cross-cultural transactions. This paper delves into the profound impact of cultural disparities on M&As in the context of the ever-accelerating globalized economy. It does so by conducting a comparative analysis of various cross-cultural M&A cases, with a primary focus on dissecting instances of M&A failures resulting from cultural divergences. This paper also offers a balanced perspective by incorporating a case study of a successful M&A that navigated significant cultural diversity. Through these analyses, it seeks to unearth valuable insights for both scholars and practitioners. This paper not only presents potential solutions for managing cultural challenges but also scrutinizes the hurdles that arise from integrating diverse cultures in cross-cultural M&As. The findings contribute to a nuanced understanding of the intricacies involved in M&A transactions in an increasingly interconnected world.

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Section: Second Failed Manda Case: Tcl and Alcatelmentioning

confidence: 99%

The Impact of Cultural Differences on Mergers and Acquisitions: A Comparative Analysis through Case Studies

2024

HBEM

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The Influence of Brand Equity on Consumer's Purchase Decision: A Quantitative study

Haeruddin

2021

pdr

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This study aims to explain influence between the elements of brand equity (Brand Awareness and Brand Loyalty) on Purchasing Decisions. The population in this study were consumers of PT. Semen Tonasa in Pangkep Regency. While the number of samples is as many as 63 respondents who were selected based on purposive sampling technique for two months of research at the Labakkang Jaya Shop. The data collection method used was the distribution of questionnaires that had been tested for validity and reliability. Multiple regression is used to analyize the data. From the regression analysis, the equation Y = 4.695 + 0.425X1 + 0.458X2 is obtained. The results of this study indicate that Brand Awareness and Brand Loyalty simultaneously have a positive and significant effect on the purchase decision (Y) of Semen Tonasa. The variable of the brand equity element that has the dominant effect on the purchasing decision of Semen Tonasa is Brand Loyalty with a regression coefficient value of 0.458.

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We could be so good together

Cited by 2 publications

References 17 publications

The Impact of Cultural Differences on Mergers and Acquisitions: A Comparative Analysis through Case Studies

The Impact of Cultural Differences on Mergers and Acquisitions: A Comparative Analysis through Case Studies

The Influence of Brand Equity on Consumer's Purchase Decision: A Quantitative study

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