“We Do Not Have Any Further Info to Add, Unfortunately” – Strategic Disengagement on Public Health Facebook Pages

Offerdal, Truls Strand; Just, Sine Nørholm; Rasmussen, Joel; Ihlen, Øyvind

doi:10.1080/1553118x.2022.2041021

Cited by 4 publications

(9 citation statements)

References 27 publications

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“…Another tactic was “attribution of responsibility,” which negatively labelled non-conforming members of the public [ 67 , 74 ]. At other times, PHAs sometimes opted for “ethical disengagement” [ 10 ] as a means of enhancing the effectiveness of its messages. PHAs also collaborated by sharing one another’s health messages [ 25 , 51 ].…”

Section: Resultsmentioning

confidence: 99%

“…Twenty-nine studies discussed 17 guidelines that PHAs followed to create and share health messages on social media. Among these guidelines, the most prominent focused on emphasizing the transmission of health messages [ 17 , 26 , 69 ], fostering public interaction and engagement [ 10 , 37 ], and expressing empathy to those directly affected by pandemics [ 27 , 29 ]. PHAs were also encouraged to put risks into proper perspective [ 12 , 68 ], promote transparency of information and efforts [ 49 , 65 ], and be timely [ 38 ].…”

Section: Resultsmentioning

confidence: 99%

“…Utilizing multiple social media platforms was found to be valuable in effectively reaching a larger audience [ 18 ], while members of the public could be recognized as advocates and partners in the co-creation and dissemination of health messages [ 49 , 55 ]. If necessary, PHAs could discontinue further interaction with any member of the public [ 10 , 26 ]. However, Chen et al [ 46 ] noted that adhering strictly to guidelines without flexibility could hinder effective social media messaging for PHAs.…”

Section: Resultsmentioning

confidence: 99%

“…PHAs also shared health messages on their social media accounts to combat the spread of misinformation and fake news that incited panic among social media users [ 18 , 26 , 64 , 86 ]. They raised the public’s awareness on how to avoid falling for misinformation [ 14 , 37 ] and corrected false information when necessary [ 10 , 87 ]. However, in many cases, inaccurate information from unverifiable sources was disseminated more widely by irresponsible social media users than the accurate health messages provided by PHAs [ 88 ].…”

Section: Resultsmentioning

confidence: 99%

“…This crucial responsibility of PHAs is rooted in one of the most fundamental principles of public health: the control of communicable infections [ 9 ]. Public health communication during pandemics is a core responsibility of PHAs [ 9 , 10 ]. The success of preparedness, response, and control measures for pandemics relies on the dissemination of accurate health messages that inform and empower individuals to make sound health decisions [ 11 , 12 ].…”

Section: Introductionmentioning

confidence: 99%

See 4 more Smart Citations

Public health agencies’ use of social media for communication during pandemics: a scoping review of the literature

Balogun¹,

Hogden

Kemp

et al. 2023

PHRP

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Public health agencies (PHAs) have increasingly incorporated social media into their communication mix during successive pandemics in the 21st century. However, the quality, timing, and accuracy of their health messages have varied significantly, resulting in mixed outcomes for communication, audience engagement, and pandemic management. This study aimed to identify factors influencing the effectiveness of pandemic-related health messages shared by PHAs on social media and to report their impact on public engagement as documented in the literature. A scoping literature review was conducted following a predefined protocol. An electronic search of 7 relevant databases and 5 grey literature repositories yielded 9,714 papers published between January 2003 and November 2022. Seventy-three papers were deemed eligible and selected for review. The results underscored the insufficiency of social media guidance policies for PHAs. Six themes were identified: message source, message topic, message style, message timing, content credibility and reliability, and message recipient profile. These themes encompassed 20 variables that could inform PHAs’ social media public health communication during pandemics. Additionally, the findings revealed potential interconnectedness among the variables, and this study concluded by proposing a conceptual model that expands upon existing theoretical foundations for developing and evaluating pandemic-related health messaging.

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Section: Resultsmentioning

confidence: 99%

Section: Resultsmentioning

confidence: 99%

Section: Resultsmentioning

confidence: 99%

Section: Resultsmentioning

confidence: 99%

Section: Introductionmentioning

confidence: 99%

See 3 more Smart Citations

Public health agencies’ use of social media for communication during pandemics: a scoping review of the literature

Balogun¹,

Hogden

Kemp

et al. 2023

PHRP

View full text Add to dashboard Cite

show abstract

Practical social media recommendations for dementia prevention researchers

Hrincu,

Roy,

Robillard

2024

A&D Transl Res & Clin Interv

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INTRODUCTIONPractical social media recommendations are needed to facilitate greater engagement in dementia prevention research. Alongside relevant experts, our aim was to develop a set of consensus recommendations that reflect the values and priorities of prospective participants to guide social media use.METHODSWe conducted a three‐round, modified Delphi consisting of three online surveys and three conferences calls. The diverse, international Delphi panel comprised 16 experts with lived (n = 10) and professional (n = 6) experiences. Consensus was defined a priori as ≥ 70% agreement.RESULTSTwenty‐six items achieved consensus. Two items reached consensus in round 1: ethical considerations of closed social media groups (88%) and of social media users sharing prevention content with connections who are not on social media (79%). Nine items reached consensus in round 2, related to misinformation (79%), stigma (93%), and other key aspects of social media communication. After revisions, 15 items reached consensus in the final round. These items included: identifying when researchers ought to engage, managing closed social media groups, rankings of short form content, prioritizing lay summaries and multimedia resources, and rankings of preferred language. One item about the language of prevention for audiences living with dementia did not reach consensus. Final consensus items formed the new set of recommendations, which we organized into seven social media use cases. These use cases include setting up a social media page or community, handling online misinformation, actively challenging stigma, handling difficult online interactions, introducing new research to the public, help with study recruitment, and the language of prevention when writing posts.DISCUSSIONThese consensus recommendations can help dementia prevention researchers harness social media use for the purposes of public engagement and uphold the norms and values specific to the dementia research and broader communities.Highlights We created social media recommendations with research and community experts. Recommendations cover key ethical considerations for dementia prevention research. Areas include misinformation, stigma, information updates, and preferred language. Full consensus recommendations are organized into seven social media use cases.

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The Ecology of (dis-)Engagement in Digital Environments

Arielli

2024

Topoi

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“We Do Not Have Any Further Info to Add, Unfortunately” – Strategic Disengagement on Public Health Facebook Pages

Cited by 4 publications

References 27 publications

Public health agencies’ use of social media for communication during pandemics: a scoping review of the literature

Public health agencies’ use of social media for communication during pandemics: a scoping review of the literature

Practical social media recommendations for dementia prevention researchers

The Ecology of (dis-)Engagement in Digital Environments

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