“We have to tell our own story”: semiotics of resisting negative stereotypes of Nigeria in the heart of Africa nation branding campaign

Adegoju, Adeyemi

doi:10.1080/10350330.2016.1172827

Cited by 12 publications

(7 citation statements)

References 16 publications

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“…Generally, the dominant views held by various publics about countries are fed and sustained by prejudices and stereotypes, although some objective bases may sometimes exist and contribute to shaping them. The option of rebranding, therefore, serves the purpose of moderating the harsh views of these publics as “the impressions about a particular country may not always match the truth” (Adegoju, 2016, p. 159). Rebranding involves the management of the image of a country by channelling focus on its strong and positive attributes.…”

Section: Discussionmentioning

confidence: 99%

“…Rebranding involves the management of the image of a country by channelling focus on its strong and positive attributes. It encapsulates the attempts to re-create, re-process and revamp the views and impressions held by others about a country with a view to improving or enhancing its reputation to a target international audience or publics (Adegoju, 2016).…”

Section: Discussionmentioning

confidence: 99%

“…National image portrays the actual or imagined impressions held by people or a group of people about a country. It also covers the conglomeration of views, perceptions and impressions collectively held about a country by the global publics, including the subjective and objective judgements emanating therefrom (Adegoju, 2016). Generally, the dominant views held by various publics about countries are fed and sustained by prejudices and stereotypes, although some objective bases may sometimes exist and contribute to shaping them.…”

Section: Global Anti-corruption Drive and International Perception: C...mentioning

confidence: 99%

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Keeping up appearance? Nigeria’s anti-corruption crusade and image dilemma in the global arena

Nwozor

Afolabi

2022

JFC

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Purpose Corruption is a long-standing challenge in Nigeria. The country’s development crises, including widespread poverty and insecurity, have direct and indirect links to corruption. The paradox of corruption in Nigeria is that political elites have politicised its elimination: while preaching anti-corruption, they are still neck-deep in corrupt practices. The purpose of this study centres on Nigeria’s anti-corruption crusade in the context of its effectiveness in attracting global support for external loot recovery. A related preoccupation of this study is to unravel the extent to which Nigeria’s anti-corruption accomplishments or otherwise have shaped international perception. Design/methodology/approach This study adopts a qualitative research design. It draws from primary data generated from 25 key informant interviews and complemented with secondary data from archival materials to examine Nigeria’s anti-corruption crusade, especially global perception and its overall implication in motorising the country’s quest for external loot recovery. It deploys unstructured interview guide to generate data from the key informants. Findings This study unveils three interrelated issues: since 1999, the promise of eliminating corruption from Nigeria’s body politic has been a recurring campaign theme without corresponding credible action against it. Although anti-corruption agencies exist in Nigeria, the country’s corruption profile is high, an indication of their ineffectiveness. The persistence of corruption has resulted in poor national image, thereby shaping negative international perception about Nigeria. The politicisation of Nigeria’s anti-corruption crusade has undermined international support and created uncertainty in the country’s quest for the recovery of its looted national funds. Practical implications The negative perception of the international community about the commitment of the Nigerian Government in fighting corruption has negative implications on the strategic partnership necessary for loot recovery across the globe. Social implications The overall social implication is loss of global support for Nigeria’s anti-corruption drive, including its quest to recover its stolen national assets and other forms of international assistance for national development. Originality/value The value of this study is two-fold, one, its recency and originality in terms of interrogating the interconnections between domestic efforts at anti-corruption and global perception of such efforts; and two, the contextualisation of the compromised efficiency of Nigeria’s anti-graft agenda and its overall implications in securing global support for external loot recovery.

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Section: Discussionmentioning

confidence: 99%

Section: Discussionmentioning

confidence: 99%

Section: Global Anti-corruption Drive and International Perception: C...mentioning

confidence: 99%

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Keeping up appearance? Nigeria’s anti-corruption crusade and image dilemma in the global arena

Nwozor

Afolabi

2022

JFC

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“…The explicit feelings, technically called inscribed attitude, are the feelings that are clear enough to be seen without employing interpretation. Social semiotics has been studied in different discourse types including medical discourse (Adegbite&Odebunmi, 2006), gender discourse (Adegoju., 2011), political discourse (Ezeifeka, 2013;Oyeleye & Osisanwo, 2013), media discourse (Oha, 2006;Afzal & Harun, 2015;Adegoju, 2016). The literature on social semiotics in online discourse can be divided into two groups: empirical social semiotic research on visual signs (Matinec, 2003;Coulthard & Leeuwen, 2003;Grunschy, 2007;Mutowo, 2013;Kathryn, 2014), and empirical social semiotic research on linguistic signs (Oha, 2000;Adegbite & Odebunmi, 2006;Achi, 2008;Hua, 2008;Bennett, 2011;Yeibo, 2011).…”

Section: Social Semiotics In Discoursementioning

confidence: 99%

A Social Semiotic Study of Online Comments on Underwear Ritual Discourse in Nairaland

Akinwande¹

2019

IJLL

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This study investigates underwear ritual discourse in Nairaland, focusing on social semiotic approach. It particularly explores how language and attitude interact explicitly to communicate attitudinal meaning in this discussion board. Findings show that explicit linguistic realisations such as amplifiers, interrogatives, and symbolism are significant to explicating revolutionary, expository, sarcastic, indifferent, condemnatory and justificatory attitudes.From these attitudes, not many of the commenters are against crime, but very many of them seem to suggest that the solution to the subject of criminality is not in the hands of individuals; it lies in the hands of government. The study therefore concludes that online environment has provided a semiotic space for people to register their involvement in the sociopolitical and economic events of the country.

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“…With respect to African countries, some describe the continental region as a space that receives narrow coverage or is largely ignored in international news stories (Golan, 2008;Paik, 2009), giving the impression that African countries hold little value in the U.S. news cycle. In addition to being accused of omitting African countries from the news agenda, Western media is also frequently criticized for primarily portraying African countries in connection with crisis and corruption or excluding them altogether (Adegoju, 2016;Bunce, 2015;Monson, 2017).…”

Section: Introductionmentioning

confidence: 99%

Untitled

2019

JPIC

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In an era of uncertainty, fake news, and declining trust of government institutions and media, a renewed confidence in experts, including CEOs willing to speak out on important social issues, is emerging. According to the 2019 Edelman Trust Barometer trust in news and government is still low. Globally only 64% of respondents had trust in traditional media. Perhaps even more worrisome is that 73% of respondents feared false information or fake news being used as a weapon. Similarly, only 49% of the mass population believe they and their families will be better off in the next five years. What is interesting is these same respondents embrace the idea that organizations, particularly businesses, can be agents of change. The majority of respondents (75%) trust the organizations for which they work, and 73% of respondents believe a corporation can earn profits while also work to make the economic and social conditions of the community in which it operates better. In addition, about 76% of respondents want CEOs to take the lead when policy change is needed. As this shift is occurring, organizations' leaders are increasingly held responsible for more than just products, services, and profits; now "they stand up for our [communication professionals'] values on behalf of all stakeholders-including employees, customers, partners, community and the planet" (duBrowa, 2018, para. 7). What I find most encouraging in the report is the embrace of change. News engagement rose by 22 points meaning people are taking the time and effort to be informed about issues. In addition, respondents state their employers have a greater purpose than making profits, and through shared action the respondents themselves see how they are driving societal change. Of course, along with this shift also come varying emotionsanger, relief, anguish, disappointment, fear, and perhaps even hope. These emotions will also have to be given attention to be understood and harnessed to drive positive change. Organizational leaders prepared to embrace

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“We have to tell our own story”: semiotics of resisting negative stereotypes of Nigeria in the heart of Africa nation branding campaign

Cited by 12 publications

References 16 publications

Keeping up appearance? Nigeria’s anti-corruption crusade and image dilemma in the global arena

Keeping up appearance? Nigeria’s anti-corruption crusade and image dilemma in the global arena

A Social Semiotic Study of Online Comments on Underwear Ritual Discourse in Nairaland

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