“…Goal motivation refers to an individual's personal reasons for pursuing a goal, and this varies extensively across the many goals that each person sets for themselves. Studies that examine goal motivation for multiple goals consistently find that approximately 60% to 80% of the variance is at the within-person (goal) level (Holding, Hope, Harvey, Marion Jetten, & Koestner, 2017;Milyavskaya et al, 2015;Werner & Milyavskaya, 2017;Werner, Milyavskaya, Foxen-Craft, & Koestner, 2016)-that is, there is much more variation between the many goals that a person sets for themselves than there are between people. Although research on the origins and causes of goal motivation are scarce, some research suggests that people have more want-to motivation for goals set in those domains that support basic psychological needs for autonomy, competence, and relatedness (Milyavskaya, Nadolny, & Koestner, 2014) or as a function of being in a supportive social environment (e.g., Werner, 2015;Koestner, Powers, Milyavskaya, Carbonneau, & Hope, 2014).…”