We will eat disgusting foods together – Evidence of the normative basis of Western entomophagy-disgust from an insect tasting

Jensen, N. E.; Lieberoth, Andreas

doi:10.1016/j.foodqual.2018.08.012

Cited by 120 publications

(120 citation statements)

References 60 publications

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“…Accordingly, younger males with a weak attachment to meat, who are more open to trying novel foods, and who are interested in the environmental impact of their food choices are more likely to become early adopters of edible insects. Other results addressing situational factors of insect-consumption point to effects of insect processing (i.e., insect visibility, Hartmann et al, 2015;Jensen and Lieberoth, 2019), advertising content (e.g., hedonic framing, Berger et al, 2018) and cultural variation (Tan et al, 2015). Finally, previous research suggests that one main reason for individuals' aversion toward insect-based foods lies in the disgust they evoke (Hartmann and Siegrist, 2016;La Barbera et al, 2018;Berger et al, 2019), which allegedly results from Westerners' association of insects with decaying matter and feces (Looy et al, 2014).…”

Section: Introductionmentioning

confidence: 96%

“…Notably, recent studies have also shown that the influence of social norms on food-related behaviors also translates into the context of entomophagy. Jensen and Lieberoth (2019), for example, found that subjective insect eating norms significantly predicted individuals' tasting behavior of food products containing visible as well as invisible mealworms. In the study of Berger et al (2019), individuals were exposed to different peer and expert ratings about mealworm-based food products.…”

Section: Introductionmentioning

confidence: 99%

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Consumers' Willingness to Consume Insect-Based Protein Depends on Descriptive Social Norms

Berger

Wyss

2020

Front. Sustain. Food Syst.

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Eating of insects has been discussed as a more sustainable source of animal protein, but consumer research about uptake behavior of Western consumers is still scarce. Based on previous psychological research highlighting the role of social norms, the present research shows that even subtle cues about descriptive social norms affect Westerners' willingness to eat unprocessed insects. In a series of four studies, we demonstrate that adherence to descriptive social norms underlies eating intention and behavior. Study 1 shows that individual beliefs about the descriptive social norm correlates with the willingness to eat an unprocessed insect, an effect which is replicated in an experiment showing the causal direction from norm beliefs to eating behavior (Study 2). Study 3 establishes that even in the absence of concrete information about social norms, consumers construe norms based on other options. Manipulating the perceived eating-contingent financial rewards for other people from the same population, un-incentivized participants are more readily willing to eat when they believe that others receive a higher incentive, an effect that is mediated by beliefs about the eating frequency of these participants. Study 4, finally, shows that manipulating beliefs about the norms provides the causal explanation as the effect of the incentive disappears when norm information is explicitly given. Taken together, the studies show that descriptive social norms partially underlie Westerns willingness (or reluctance) to consume insects and that behavioral change initiative could focus on the importance of using norms to increase reliance on non-standard sources of animal protein.

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Section: Introductionmentioning

confidence: 96%

Section: Introductionmentioning

confidence: 99%

Consumers' Willingness to Consume Insect-Based Protein Depends on Descriptive Social Norms

Berger

Wyss

2020

Front. Sustain. Food Syst.

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“…But given the contrasting results between surveys, with course students associating the preferred brownie with the insect product, taste alone did not seem to be a restricting barrier. Overcoming barriers linked to societal ( Schlup and Brunner 2018 , Jensen and Lieberoth 2019 ) or taste perception ( Sogari et al 2017 ) can play major roles toward eventual acceptance. While delivery of insect products through culturally or gastronomically acceptable products does increase willingness of the customer, our results suggest that interpretation of taste and preference related to cricket powder brownies can be highly subjective.…”

Section: Discussionmentioning

confidence: 99%

“…Globally, entomophagy has been embraced by many cultures and over 1,900 species of insects provide valuable nutrients to people’s diets ( van Huis et al 2013 , Halloran et al 2018 , Kim et al 2019 ). However, insect consumption is less common in many countries in the northern hemisphere, including the United States and most of Europe, where perceived social norms play an important role in dictating whether people will consume insects ( Jensen and Lieberoth 2019 ). A major hurdle in getting people to consume insect products is getting them over the neophobia associated with the initial discomfort often felt when trying something new, such as consuming insect products ( La Barbera et al 2018 , Schlup and Brunner 2018 ).…”

mentioning

confidence: 99%

University Student Perspectives of Entomophagy: Positive Attitudes Lead to Observability and Education Opportunities

Petersen

Olson

Rao

2020

Journal of Insect Science

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Positive experiences with insect food items that highlight the benefits of insect production and reduce the novelty of entomophagy are needed. Toward this goal, we developed an experiential learning lesson plan that would provide a positive experience with entomophagy and associate key educational content related to insect food items. First, two cricket powder brownie taste-test surveys were conducted with groups of university students to evaluate attitudes relating to insects as food, sustainability of insect production, and nutritional content. Students displayed a taste preference for cricket flour brownies but could not consistently differentiate between brownie types, ranked environmental and nutritional benefits associated with insect food products over taste factors alone, and indicated a positive attitude toward purchasing insect products in the future. Willingness to try other insect products in the future was significantly greater for students with increased experience with consuming insect products. These results were then used to create an university lesson plan that will allows for future evaluation of student attitudes while increasing exposure to entomophagy and providing education on the positive aspects of insects as food production. Our work highlights the favorable attitude toward insect food products shown by university students and how positive perception of entomophagy increases with continued exposure to the practice.

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“…In addition to farming insects and using them raw as food or feed, opportunities abound in processing them into finished goods. Although in Africa insect eating has long been culturally accepted but in the western world the idea is still new with low acceptability and willingness to eat insect (Francesco et al 2017;Niels and Lieberoth, 2018). Likewise in some urban areas in Africa, acceptability of edible insect is quite low, maybe due to urbanization, educational level and perception issues.…”

Section: Edible Insect Product Developmentmentioning

confidence: 99%

Entrepreneurial Potentials of Insect Farming in Nigeria

2019

JNSR

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Insects provide a wild variety of uses and benefits ranging from Agriculture to medicine, industries and research. They have been reared for food, feed, silk production and dye making. Recently, a lot attention has been drawn worldwide to the usefulness of insect in the food and feed industry because of their high nutrition contents and environmental sustainability. For these reasons, a lot of insect based entrepreneurs have sprung up in Africa in response to this development, but in Nigeria only few entrepreneurs are interested in engaging in insect farming due to information gap. This research aims to bridge the gap by identifying species of insects that can be farmed, for what purpose they are farmed, potentials embedded in insect product development, and factors affecting edible insect entrepreneurs in Nigeria. Data were sourced by querying many research databases outlets such as science direct, researchgates, google scholar, Ajol and so on. This research identifies palm weevil, crickets, grasshopper and pallid emperor moth as insect that can be farmed with high demand as food in Nigeria. The maggot of housefly and Black soldier fly are recommended for animal feed and silk warm for textile industry. The review recommends that the government should encourage insect entrepreneurs in Nigeria through training and improve extension services.

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We will eat disgusting foods together – Evidence of the normative basis of Western entomophagy-disgust from an insect tasting

Cited by 120 publications

References 60 publications

Consumers' Willingness to Consume Insect-Based Protein Depends on Descriptive Social Norms

Consumers' Willingness to Consume Insect-Based Protein Depends on Descriptive Social Norms

University Student Perspectives of Entomophagy: Positive Attitudes Lead to Observability and Education Opportunities

Entrepreneurial Potentials of Insect Farming in Nigeria

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