We Will Rise: How Stories Unite Social Movements

Bublitz, Melissa G.; Cross, Samantha N. N.; Lteif, Lama; Nardini, Gia; Peracchio, Laura A.; Rank-Christman, Tracy; Woodrow, Sophia

doi:10.1086/727837

Cited by 1 publication

(2 citation statements)

References 47 publications

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“…It also requires researchers to focus on consumers' positive impact rather than on influencing and directing their behavior. Indeed, our findings on the power of grassroots movements (Nardini et al, 2021), youth changemakers (e.g., Bublitz et al, 2021;Bublitz, Cross, et al, 2024;Bublitz, Escalas, et al, 2024), social impact efforts at a community level (Bublitz et al, 2019;Nardini et al, 2022), and more broadly, the relational engagement approach (e.g., Ozanne et al, 2022) all suggest that consumers should not be under the microscope, they should be seated at the table-the research table. From this purview, future research in consumer psychology should acknowledge consumers' potential to evoke influence and enact societal change.…”

Section: Growing Consumer Psychologymentioning

confidence: 87%

“…Climate upstanders are genuine—honest, sincere, and authentic—in that their actions align with and are motivated by their values (Bublitz, Cross, et al, 2024) or standards that are important to them (Bardi & Schwartz, 2003). Values are beliefs about what is good, right, or preferable in terms of conduct or desired outcomes; they include beliefs about what is most important in life (Kahle & Xie, 2018).…”

Section: Framework For Fueling the Climate Movementmentioning

confidence: 99%

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Climate action now: How to fuel a social movement

Lteif,

Nardini,

Rank‐Christman

et al. 2023

J Consum Psychol

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Our research develops a framework that explores how to fuel the climate movement by accelerating grassroots, community‐based climate action. Drawing on insights from consumer psychology, our framework identifies the psychological mechanisms that encourage and motivate people, both individually and collectively, to take climate action, thereby contributing to our understanding of how to advance social action and propel a social movement. Our climate action framework builds on: (1) individuals we describe as climate upstanders who rise up to take climate action with like‐minded others, and (2) communities of climate upstanders who engage in collective action aimed at addressing the climate crisis. Our framework expands the field of consumer psychology by redefining the role of consumers to include the practice of social action and broadening the study of consumers to include collective, community‐based action. We call on consumer psychologists to research individual and collective consumer practices related to social action and contribute to making social good central to the study of consumer psychology.

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