Dedicated with affection and gratitude to Richard V. Kadison.Abstract. With Charles Read we have introduced and studied a new notion of (real) positivity in operator algebras, with an eye to extending certain C *algebraic results and theories to more general algebras. As motivation note that the 'completely' real positive maps on C * -algebras or operator systems are precisely the completely positive maps in the usual sense; however with real positivity one may develop a useful order theory for more general spaces and algebras. This is intimately connected to new relationships between an operator algebra and the C * -algebra it generates. We have continued this work together with Read, and also with Matthew Neal. Recently with Narutaka Ozawa we have investigated the parts of the theory that generalize further to Banach algebras. In the present paper we describe some of this work which is connected with generalizing various C * -algebraic techniques initiated by Richard V. Kadison. In particular Section 2 is in part a tribute to him in keeping with the occasion of this volume, and also discusses some of the origins of the theory of positivity in our sense in the setting of algebras, which the later parts of our paper developes further. The most recent work will be emphasized.1991 Mathematics Subject Classification. Primary 46B40, 46L05, 47L30; Secondary 46H10, 46L07, 46L30, 47L10.