Recent experiments on URu 2 Si 2 show that the low-pressure hidden order is non-magnetic but it breaks time reversal invariance. Restricting our attention to local order parameters of 5f 2 shells, we find that the best candidate for hidden order is staggered order of either T β z or T xyz octupoles.Group theoretical arguments for the effect of symmetry-lowering perturbations (magnetic field, mechanical stress) predict behavior in good overall agreement with observations. We illustrate our general arguments on the example of a five-state crystal field model which differs in several details from models discussed in the literature. The general appearance of the mean field phase diagram agrees with the experimental results. In particular, we find that a) at zero magnetic field, there is a first-order phase boundary between octupolar order and large-moment antiferromagnetism with increasing hydrostatic pressure; b) arbitrarily weak uniaxial pressure induces staggered magnetic moments in the octupolar phase; and c) a new phase with different symmetry appears at large magnetic fields.