An AISI 304 LN nuclear grade forged, metallographically polished specimen was subjected to progressive load scratch tests using a spheroconical indenter at three different scratch speeds 1, 3, and 27 mm/min. The present study attempts to address the evolution of coefficient of friction with scratch speed invoking its correlation with scratch induced deformation in the specimen. At higher scratch speeds, plastic deformation rates were higher which caused friction coefficient to be of higher magnitude. This was correlated with dynamically obtained high resolution optical images that revealed deformation driven microstructural alterations. These alterations significantly influenced the evolution of friction coefficient which was intimately related to plasticity of the surface.