Weaving Legacies: AR-Enhanced Exploration of GI Heritage Mangalagiri Saree Tradition

Abstract

Augmented Reality (AR) stands as a transformative force, uniting the physical and digital realms. Geographical indication (GI) is a unique label on products, signaling their specific geographical origin and the reputation derived from the origin. Mangalagiri Sarees attained the GI Tag in 2010 under the GI of Goods Act of 1999. Mangalagiri fabric is crafted through pit looms, employing combed yarn and interlacing the “warp-woof” in the process. Integrating GI with AR to provide real-time insights into product origin, production methods, and distinctive traits, the preservation of Mangalagiri saree weaving, an ancient craft embedded in profound cultural heritage, contributes to both local economies and cultural heritage. Existing methods lack interactive tools to educate consumers on GI-labeled product intricacies. The proposed system employs a mobile application using Unity 3D, Vuforia and C# for AR experience. Image targets activate videos, images, and 3D models, providing a detailed Mangalagiri saree production narrative. Enhancing consumer awareness fosters a deeper connection to cultural heritage, and makes the age-old craft more accessible to a broader audience.