Web 2.0 and Business

Abstract

Explores the application of Web 2.0 technologies to business intranets, and their potential use in managing and developing business information and knowledge assets. Considers how Web 2.0 approaches on the public web are subtly reshaping the relationship between users and information. Argues that Web 2.0 is not a technological innovation, but is changing the understanding of the status of information, knowledge and the role of the user in information applications. Suggests that, as information proliferates, control is being gradually ceded to users, opening up the possibility of a new, more democratic, and more evaluative phase in the exploitation of information within organizations.

Facebook, a nova arquibancada para o marketing de relacionamento

“…They no longer need the connection between the physical and geographical space and start existing disconnected from time and space (Tomaél et al, 2005). Thus, according to Tredinnick (2006), SNS are created through the participation of users, who build their personal networks, and especially, who have contents generated by the users and share them through their connections. These connections are essential for building the network as much as the content generated, because according to Taylor et al (2001), the SNS should be useful for us.…”

“…When improving the relationship between football club and fans, football clubs should pay attention to the peculiarity of the sport, stated in Malagrino (2011), which refers to the notion that fans go beyond collaborating with the clubcollaborating means the direct participation in the Facebook page, according to Tredinnick (2006). Often, the fan becomes part of the spectacle it creates, because "they are the ones who, uniformed and characterized as fans, with their flags and horns, fill up the stadium bleachers, producing an image capable of giving even more value to the final product: the match" (Malagrino, 2011, p. 39).…”

Evolution of Online Social Networks: A Conceptual Framework

“…This change is identified as 'Web 3.0' which consists of a matured and differentiated system (O'reilly, 2007;O'reilly & Battelle, 2009;Tapscott, 2006). Developmental opportunities in mobile web and ubiquitous systems are classified as 'Smart 3.0', enforcing contingent cognition of environment and M-to-M or M-to-P interaction (Lassila & Handler 2007;Martignoni & Stranoevska-Slabeva, 2007;Tapscott, 2006;Tredinick, 2006). Vol.…”

“…Previous studies have focused on the appeal of the open source business model for capturing the intuitive notion that within group rivaly and between group differ in the competition for contents market share (Gnyawali, Fan & Penner, 2010). The crowdsourcing strategy has had an impact on the business in examining the possibility of exploiting the pool of user-based information (Tapscott, 2006;Tredinick, 2006). In this context, the boundary between industries has been expanded by the varied settings in OSN business players.…”

Web 2.0 Technologies in Companies: Attitudes of B&H Managers

“…Advantages and benefits of using Web 2.0 technologies in business, most often mentioned in literature, are the following [10][11][12][13][14][15]: encouraging and strengthening collaboration both within and outside the organization and changes in the way of interaction between all stakeholders, increasing the visibility and influence of the company, expanding the range of users of existing business applications of the company, flexible networking and simpler administration, help with data search, higher and better level of information.…”