“…It has been widely studied under the different names such as post-adoption behavior (e.g., Lippert & Forman, 2005;Parthasarathy & Bhattacherjee, 1998;Thong et al, 2006), post-acceptance behavior (e.g., Castaneda et al, 2007), loyalty (e.g., Bhattacherjee, 2001b;Zeithaml et al, 1996), and sustainability (e.g., Lin, 2007;van Deventer & Snyman, 2004).…”