2013
DOI: 10.1016/j.ijinfomgt.2013.07.004
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Web and social media usage by museums: Online value creation

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Cited by 110 publications
(50 citation statements)
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References 26 publications
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“…The authors demonstrated the important role of SM in creating a positive image of an event, through inter alia, word of mouth. Similarly the use of the social media in the creation of promotional activities of museums was described by Padilla-Meléndez and del Águila-Obra (2013). At the same time, the approach related to supporting the development of individual competencies of users is also important.…”
Section: No 2/2015mentioning
confidence: 95%
“…The authors demonstrated the important role of SM in creating a positive image of an event, through inter alia, word of mouth. Similarly the use of the social media in the creation of promotional activities of museums was described by Padilla-Meléndez and del Águila-Obra (2013). At the same time, the approach related to supporting the development of individual competencies of users is also important.…”
Section: No 2/2015mentioning
confidence: 95%
“…Las últimas investigaciones llevadas a cabo al respecto (Claes y Deltell, 2014;Padilla-Meléndez y Del Águila-Obra, 2013;Losada Díaz y Capriotti, 2015) ponen el acento en el carácter un tanto improvisado de las políticas comunicativas digitales de los museos que trasladan sin apenas variaciones sus mensajes del ámbito analógico al digital.…”
Section: Estado De La Cuestiónunclassified
“…The use of the internet is becoming a necessary area of museum management (Padilla-Melendez, & del Aguila-Obra, 2013). A plethora of learning materials were incorporated into the online learning module along with 2VR models.…”
Section: Development Of Online Learning Resourcementioning
confidence: 99%