2003
DOI: 10.1016/s0019-8501(01)00199-7
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Web-based B2B portals

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Cited by 64 publications
(40 citation statements)
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“…The way to build a successful website is the key-point that faces all enterprises contemplating initiatives in the Web (Rosen and Purinton 2004). High levels of user acquisition and retention are considered to be main measures of portal success and as a result, only those sites that attract and keep the desired target audience of users and build valuable customer relationships will be able to accomplish long-term success (Clarke and Flaherty 2003). A business' website can become a storefront and needs to function efficiently, also having the visual appeal to attract and preserve customers (Calitz and Scheepers 2002).…”
Section: Productionmentioning
confidence: 99%
See 1 more Smart Citation
“…The way to build a successful website is the key-point that faces all enterprises contemplating initiatives in the Web (Rosen and Purinton 2004). High levels of user acquisition and retention are considered to be main measures of portal success and as a result, only those sites that attract and keep the desired target audience of users and build valuable customer relationships will be able to accomplish long-term success (Clarke and Flaherty 2003). A business' website can become a storefront and needs to function efficiently, also having the visual appeal to attract and preserve customers (Calitz and Scheepers 2002).…”
Section: Productionmentioning
confidence: 99%
“…Afterwards, the marketing manager's should utilize understanding of end user needs since they are potential consumers. If managers realize that their target audience requests applications such as e-mail, stock market information, newsgroups, free software downloads, searching capabilities, those applications need to be incorporated at this stage of portal design (Clarke and Flaherty 2003). Among the basic guidelines for identifying requirements throughout the process of designing a portal are the deep understand about the users and the generation of a stable set for the environment and context in which the system will be used.…”
Section: Productionmentioning
confidence: 99%
“…Nevertheless, once a project design has been implemented it is important that the degree of success is measured since this will help to inform future developments. The success or effectiveness of commercial portals is usually measured in terms of user acquisition and retention (Clarke and Flaherty 2003). There are, however, a number of alternative ways in which success can be measured:…”
Section: Iterative Designmentioning
confidence: 99%
“…Philosophical discussions about portals are not within the scope of this paper, and the 159 reader is referred to the works of Clarke and Flaherty (2003 Publication Basket is similar to the concept of a shopping cart as in a real supermarket.…”
mentioning
confidence: 99%