Web Design and Company Image

Kuzic, Joze; Giannatos, George; Vignjevic, Tanja

doi:10.28945/1195

Cited by 6 publications

(4 citation statements)

References 25 publications

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“…Another variable taken into account in this study is the variable of confidence in website. The design and content of the websites are one of the issues that have a significant impact on the company image and the potential of the enterprise (Kuzic et al 2010). In our study, it was determined that confidence in website positively affected both perceived value and customer satisfaction.…”

Section: Discussionmentioning

confidence: 79%

“…In addition that the content of a website is a very important issue for e-commerce sites, information, navigation and visual design of an effective website should be quite satisfactory (Cyr ve Bannon, 2005). On the other hand, the researches in the related literature found that e-service quality had an impact on purchasing trend of customers, customer satisfaction (Song et al 2012;Gures et al 2015;Ting et al 2016), brand and company image of the website (Kuzic and Giannatos, 2010), behaviour of e-loyalty and positive consumer tendencies (Kim and Niehm, 2009;Udo et al 2010).…”

Section: E-service Qualitymentioning

confidence: 99%

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E-Hizmet Kalitesi, Web Sitesine Duyulan Güven Ve Algılanan Riskin Algılanan Değer Ve Tüketicilerin Olumlu Davranışlarına Olan Etkisi Üzerine Bir Araştırma

Demirdöğmez¹,

Gültekin²

2020

OPUS Uluslararası Toplum Araştırmaları Dergisi

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The aim of this study is to determine the effect of e-service quality, confidence in website and perceived risk on perceived value and positive behaviours of consumers. The questionnaire form developed in order to accomplish the aim of the research was performed on a total of 520 consumers in Turkey who shopped online via e-commercial websites between the period of August and October 2018. As a result of the research, while e-service quality perception of consumers was an aspect that affected the perceived value and customer satisfaction, it was determined that the perception of confidence in website was a variable that had an effect on perceived value, e-loyalty, customer satisfaction and intention to repurchase. However, it was identified that the perceived risk, a third independent variable, affected solely the intention to repurchase. Considering the data obtained from the research results, various suggestions were presented to the owners and managers of e-commerce enterprises to increase their ecommerce volumes.

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Section: Discussionmentioning

confidence: 79%

Section: E-service Qualitymentioning

confidence: 99%

E-Hizmet Kalitesi, Web Sitesine Duyulan Güven Ve Algılanan Riskin Algılanan Değer Ve Tüketicilerin Olumlu Davranışlarına Olan Etkisi Üzerine Bir Araştırma

Demirdöğmez¹,

Gültekin²

2020

OPUS Uluslararası Toplum Araştırmaları Dergisi

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“…(1) "Judged appeal": do users report that a feature is desirable or its presence attracts them to shop one site rather than another? (notably, Belanger et al, 2002;Blake and Neuendorf, 2004;Blake et al, 2005Blake et al, , 2009Blake et al, , 2010Guo and Salvendy, 2009;Hwang et al, 2006;Kuzic et al, 2010;Liao et al, 2009;Mukhopadhyay et al, 2008;Papatla, 2011;Post et al, 2002;Szymanski and Hise, 2000;von Dran, 2001/2002;Zhang et al, 2001).…”

Section: Bases Of Importancementioning

confidence: 99%

Generalizing the appeal of B2C site features across domains

et al. 2017

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Purpose -The purpose of this paper is threefold: first, to present a framework of five "facets," i.e., distinct but complementary ways in which the observed appeal of a consumer shopping site's features can potentially be generalized across product/service domains (the authors call this framework the feature appeal generalization perspective); second, to determine if and how observed feature preferences for consumer electronics, bookstores, and sites "in general" generalize across domains; third, to test hypotheses about the impact of frequency of domain usage upon feature generalizability. Design/methodology/approach -Via an online survey administered in a controlled laboratory setting, 313 respondents evaluated 26 website features in three domains (books, electronics, general) for a total of 24,414 preference judgments. Findings -Two facets, individual feature values and within domain evaluative dimensions, revealed minimal generalizability, while there was moderate comparability across all domains in between domain feature correspondence. Personal preference elevation could be generalized between books and general, but not between these two and electronics. Differentiating dimensions showed that preferences were not generalizable from electronics to books and general because consumers wanted electronics features to provide "flashy sizzle" and books/general features to give "comfortable safety." As hypothesized, patterns of generalizability coincided with frequency of domain usage. Research limitations/implications -Practitioners should not apply published studies of feature appeal to their domain of interest unless those studies directly analyzed that domain. Scientists should incorporate all five facets in modeling what attracts consumers to commercial websites. Originality/value -This is the first multidimensional analysis of the generalizability of site feature appeal across business-to-consumer product/service domains, and the first to propose this integrated evaluative framework with its unique facets.

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“…Institutions today, employ rich web-based contents as means for high visibility, which will ultimately aid them to capitalize on profits and benefit by promoting their products in a competitive market. A good website can change, recreate and refocus a user's image of an organization (Kuzic et al, 2010). Designing such website is quite a daunting task that is rippled with many challenging feats such as navigation, contents, openness etcall of which guides the users as they peruse a site's pages, to keep users' interest engaged and lead to satisfied users' experience, and knowledge as outcome its byproduct cum outcome (Weiderman &Mgidana, 2004).…”

Section: Introductionmentioning

confidence: 99%

Redesigning Academic Website for Better Visibility and Footprint: A Case of the Federal University of Petroleum Resources Effurun Website

Ojugo¹,

Otakore²

2018

NCT

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Usability is the focal point on which webometric is studied as it seeks to ascertain the experience and convenience level of users who interact with a web-based systems. It scores vital aspects of the website based on certain criteria. Thus, the website's design, architecture and deployment must be poised to change, reshape and refocus a user's image while satisfying the user's search quest about the institution. Our study is an investigation of website usability based on some criteria that describes usability of academic websites with a focus on the Federal University of Petroleum Resources Effurun, Nigeria. Result shows the strengths and weaknesses (problems cum prospects) of the websites in relation to redesigning and improving the university website. Its major strength is in its content and architecture; While, the site struggled to ensure effective search, navigation, design and others. Findings suggest that the FUPRE websites is lacking in various usability areas.

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Web Design and Company Image

Cited by 6 publications

References 25 publications

E-Hizmet Kalitesi, Web Sitesine Duyulan Güven Ve Algılanan Riskin Algılanan Değer Ve Tüketicilerin Olumlu Davranışlarına Olan Etkisi Üzerine Bir Araştırma

E-Hizmet Kalitesi, Web Sitesine Duyulan Güven Ve Algılanan Riskin Algılanan Değer Ve Tüketicilerin Olumlu Davranışlarına Olan Etkisi Üzerine Bir Araştırma

Generalizing the appeal of B2C site features across domains

Redesigning Academic Website for Better Visibility and Footprint: A Case of the Federal University of Petroleum Resources Effurun Website

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