Web Gambling with the 4Cs Marketing Framework: Macau's Perspective

Zhu, Zhongkui; Liu, Matthew Tingchi; Huang, Huiqin; Zhang, Han

doi:10.1109/icnds.2009.116

2009 International Conference on Networking and Digital Society 2009

DOI: 10.1109/icnds.2009.116

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Web Gambling with the 4Cs Marketing Framework: Macau's Perspective

Zhongkui Zhu

Matthew Tingchi Liu

Huiqin Huang

et al.

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Web Gambling with the 4Cs Marketing Framework: Macau's Perspective

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