Web Quality Index (WQI) for official tourist destination websites. Proposal for an assessment system

Cavia, José Fernández; Rovira, Cristòfol; Díaz-Luque, Pablo; Cavaller, Víctor

doi:10.1016/j.tmp.2013.10.003

Cited by 104 publications

(95 citation statements)

References 34 publications

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“…There are quantitative researches evaluating tourism websites (Fernández-Cavia et al, 2014;Míguez-González & Fernández-Cavia, 2015;Túñez, Altamirano & Valarezo, 2016). But due to the few evaluation models of communication processes 2.0 in social media we developed out own evaluation model, which was called Communication Evaluation Model 2.0 in Tourism Social Media.…”

Section: Methodsmentioning

confidence: 99%

Tourism 2.0 communication in Ecuador. Analysis of public and private companies

Gutiérrez¹,

Gonzalez²

2018

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Introduction. Tourism in Ecuador represents the third non-oil income for the economy and it is intended that in 2020 it will be the main source of foreign exchange; therefore, internal and external tourism promotion are essential to achieve these objectives. This research part of a study quantitative to determine the evolution of tourist communication 2.0 in Ecuador from the management of companies that offer tourism products and services. Objectives. The objective of this research is to identify and evaluate communication 2.0 in public and private companies in Ecuador. Method. The mixed, qualitative and quantitative methodology is used, for which the Communication Evaluation Model 2.0 is used, which quantifies the actions and interactions in social media and identifies the key performance indicators (KPI) to evaluate the variables of: presence, growth, activity, level of service, participation and Engagement. Conclusions. In Ecuador 2.0 tourism communication is incipient and the convergence towards social media is low.

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Section: Methodsmentioning

confidence: 99%

Tourism 2.0 communication in Ecuador. Analysis of public and private companies

Gutiérrez¹,

Gonzalez²

2018

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“…En este sentido, Neuendorf (2002) subraya que "el objetivo en la creación de códigos y formas de codificación es hacer el conjunto tan completo e inequívoco como para casi eliminar las diferencias individuales entre los codificadores" (p. 132). Por tanto, el codebook creado para esta ocasión está integrado por un total de 36 ítems (anexados al final del trabajo) que se basan en investigaciones precedentes en el campo (Bastida y Huan, 2014;Córdova-Morán y Freixa, 2017;Correa y Nakamura, 2016;del Vasto-Terrientes et al, 2015;Díaz-Luque y López-Catalán, 2012;Fernández-Cavia y Castro, 2015;Fernández-Cavia et al, 2014;Fernández-Cavia y Huertas, 2009;Ibáñez y Rodríguez-Villalobos, 2012;Piñeiro-Naval, Igartua y Rodríguez-de-Dios, 2015;Šifta, 2016;Túñez-López, Altamirano y Valarezo, 2016;Yang 2016). Se refieren, fundamentalmente, a la información turística de carácter general, los tipos de turismo que fomentan las localidades, el alojamiento o el empleo de city brand.…”

Section: Muestra Y Libro De Códigosunclassified

Desarrollo local y turismo. El impacto socioeconómico de la comunicación digital en Portugal

Piñeiro-Naval

Serra

Mangana

2017

RLCS

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Cómo citar este artículo / Referencia normalizada V Piñeiro-Naval, P Serra, R Mangana (2017): "Desarrollo local y turismo. El impacto socioeconómico de la comunicación digital en Portugal". Revista Latina de Comunicación Social, 72, pp Abstracts [ES]Introducción. Este trabajo analiza la información turística de los portales municipales portugueses y la relaciona con determinados factores estructurales para medir el impacto de la industria del ocio en el desarrollo local. Metodología. El método utilizado fue el análisis de contenido, al cual se le confirió un cariz, además de descriptivo, predictivo. Se diseñó un libro de códigos compuesto por 36 variables y aplicado al examen de los 308 sitios web que conforman el universo poblacional de municipios portugueses. Resultados. A nivel general, la orientación turística de los portales es bastante clara y manifiesta, especialmente en las localidades del litoral continental del país. Conclusiones. Se confirma el cambio de tendencia turística hacia un modelo más sostenible y no estacional basado en el patrimonio, tanto cultural como natural. Asimismo, y en consonancia con la investigación empírica previa, se comprueba que los factores demográficos y económicos son determinantes para el estado de la administración web municipal.[ES] Introduction. This article presents the results of a study that examines the tourist information offered by Portuguese municipal websites and correlates it with certain structural factors to measure the impact of the leisure industry on local development. Methods. Content analysis, based on a codebook of 36 variables, was performed, with a predictive character, over the 308 websites that make up the total population of Portuguese municipalities. Results. At the general level, the tourist orientation of the Portuguese municipal websites is relatively clear and explicit, particularly in the municipalities of the coast of Continental Portugal. Conclusions. The study has confirmed a trend change in tourism, towards a more sustainable non-seasonal model that is based on cultural and natural heritage. In addition, and in line with pre-existing literature, it has been shown that demographic and economic factors are determinant for the state of the management of municipal websites.

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“…These networks are based on the joint decision-making process by involving key stakeholders in resolving their conflicts, and on the advantage of sharing common vision (Gray 1989;Jamal, Getz 1995;Hall 1999). It can be done by establishing destination management organisations (DMO) or other legally binding forms of collaboration (Fernández-Cavia et al 2014). As Pechlaner et al (2012) state, the DMO acts as a coordinator of stakeholders in tourist destinations.…”

Section: Theoretical Backgroundmentioning

confidence: 99%

Innovations and networking fostering tourist destination development in Slovakia

Gajdošík

Gajdošíková

Maráková

et al. 2017

Quaestiones Geographicae

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The paper focuses on the implementation of innovations and networking in the sector of tourism in two Slovak mountain destinations of international significance. The main objective of the paper is to identify and evaluate how innovations and networking contribute to tourist destination development in Slovakia. The implementation of institutional innovation resulted in the establishment of formal and informal networks. The developed networks consist of representatives of all sectors co-ordinating all relevant stakeholders. Formal and informal networks and the collaboration among stakeholders have launched other types of innovations in the tourism sector. The interactions and intensity of relations among stakeholders are analysed by network analysis. Destinations are compared with the network of the same size and density through quantitative network characteristics. Based on empirical research we investigate the impact of networks and innovations on tourist destination development. Due to the synergy effect of networking and implementation of multiple innovations, tourist destination development is observed.

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Web Quality Index (WQI) for official tourist destination websites. Proposal for an assessment system

Cited by 104 publications

References 34 publications

Tourism 2.0 communication in Ecuador. Analysis of public and private companies

Tourism 2.0 communication in Ecuador. Analysis of public and private companies

Desarrollo local y turismo. El impacto socioeconómico de la comunicación digital en Portugal

Innovations and networking fostering tourist destination development in Slovakia

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