Web Site Contents of Municipal Transport Undertaking as a Modern Communication Tool for Enhancing Quality of Transport Services

Drdla, Pavel; Hrabáček, Jan

doi:10.26552/com.c.2005.2.46-48

Komunikácie

2005

DOI: 10.26552/com.c.2005.2.46-48

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Web Site Contents of Municipal Transport Undertaking as a Modern Communication Tool for Enhancing Quality of Transport Services

Pavel Drdla¹,

Jan Hrabáček²

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2018

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Strategic Advertising Management: The Case of the Transportation and Storage Market in the Czech Republic

Gunina¹,

Bína²,

Novák³

2018

Komunikácie

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The aim of this study is to analyse the advertising strategy on the transportation and storage market in the Czech Republic. The study provides information and knowledge of seasonal advertising scheduling by answering three research questions. The statistical analysis is based on a research sample of 840,204 advertisements aired in 2013-2017. The results of the study show different scheduling patterns of subcategories in the transportation and storage market. They also point out that subcategories in the transportation and storage NACE category are different. Therefore, marketing researchers should take this knowledge into account in their generalisations.

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Strategic Advertising Management: The Case of the Transportation and Storage Market in the Czech Republic

Gunina¹,

Bína²,

Novák³

2018

Komunikácie

View full text Add to dashboard Cite

show abstract

scite is a Brooklyn-based organization that helps researchers better discover and understand research articles through Smart Citations–citations that display the context of the citation and describe whether the article provides supporting or contrasting evidence. scite is used by students and researchers from around the world and is funded in part by the National Science Foundation and the National Institute on Drug Abuse of the National Institutes of Health.

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Web Site Contents of Municipal Transport Undertaking as a Modern Communication Tool for Enhancing Quality of Transport Services

Cited by 1 publication

References 0 publications

Strategic Advertising Management: The Case of the Transportation and Storage Market in the Czech Republic

Strategic Advertising Management: The Case of the Transportation and Storage Market in the Czech Republic

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