Web Usability and User Experience for Pakistani E-commerce websites

Arshad, Urooj; Yasir, Tahreem; Shakeel, Tanzeela

doi:10.1109/icic53490.2021.9693036

Cited by 2 publications

(1 citation statement)

References 24 publications

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“…A responsive web page should be able to adapt to the screen resolution and change its layout and resize images accordingly [8]. One of the main goals of responsive web design is to allow smaller screens, such as a smartphone, to access web pages easily, as well as serve media contents more efficiently [9]. This means that responsive web design is significantly important for smartphone users.…”

Section: Responsive Web Designmentioning

confidence: 99%

Electronic Storefront Development Using Responsive Web Design (ACECS)

Megat Nor Mazlan,

Awang Abu Bakar,

Nik Daud

et al. 2023

MIJ

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Food and beverage (F&B) businesses often encounter a common issue: employees struggling to manage customer orders efficiently. Moreover, the lack of a computerized system and online presence can result in the physical location becoming overcrowded during peak hours, causing potential customers to be discouraged by lengthy waiting times. To address the issue, the ordering process needs to be computerized for improved efficiency. This study aims to achieve several objectives: identifying user and system requirements for an ecommerce system in F&B businesses, creating and developing a webbased e-commerce system using responsive web design, and evaluating the system's functionality and usability. To initiate this research, a preliminary analysis of system requirements was conducted through surveys and literature review. The design phase followed, producing essential design diagrams such as the data flow diagram (DFD), which plays a crucial role in shaping system functionalities. The implementation's backend employs the MySQL database for effective data storage and PHP for data processing. On the frontend, Figma was used for initial system design, while Bootstrap, cascading style sheets (CSS), and hypertext markup language (HTML) were used to create a functional website. The research culminated in functionality and usability testing. Usability testing involved expert evaluation with input from two experts. The results acquired give a positive indicator for further implementation. This study sheds light on a tool that could enhance the order process in F&B business outlets. Responsive design features were incorporated to ensure a consistent and user-friendly experience across various devices.

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Section: Responsive Web Designmentioning

confidence: 99%

Electronic Storefront Development Using Responsive Web Design (ACECS)

Megat Nor Mazlan,

Awang Abu Bakar,

Nik Daud

et al. 2023

MIJ

View full text Add to dashboard Cite

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Perspectives of Young Women Entrepreneurs Towards Amazon in Pakistan: An Extension of E-Commerce in a Developing Market

Batool,

Hussain,

Batool

2024

BBE

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This research examines the experiences and viewpoints of young female entrepreneurs in Pakistan who use Amazon as a platform to run their businesses. This study aims to gain insights into the challenges and opportunities these women face in the context of e-commerce in a developing market. The researcher carried out a qualitative research approach, to conduct interviews with ten young female entrepreneurs who use Amazon as their business running platform. Through the lens of Uses and Gratification theory and thematic analysis, this study proposes that online earning platforms and digital media serve as tools for the empowerment of women. This research argues that e-commerce platforms like Amazon have the potential to revolutionize the business landscape for young women entrepreneurs in developing markets such as Pakistan. Addressing the challenges faced by these entrepreneurs can lead to greater gender equality and economic empowerment for women in the country. The findings of this research revealed several challenges that these entrepreneurs face, such as issues related to payment methods, logistics, and cultural barriers. Nevertheless, the study also highlights the advantages of using Amazon, including the potential to reach a broader customer base, increase sales, enhance the visibility of their businesses, and most importantly the sense of empowerment and financial independence. Moreover, it also brought valuable insights into how the potential of e-commerce platforms is driving gender equality and economic development.

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Web Usability and User Experience for Pakistani E-commerce websites

Cited by 2 publications

References 24 publications

Electronic Storefront Development Using Responsive Web Design (ACECS)

Electronic Storefront Development Using Responsive Web Design (ACECS)

Perspectives of Young Women Entrepreneurs Towards Amazon in Pakistan: An Extension of E-Commerce in a Developing Market

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