2007
DOI: 10.2753/jec1086-4415110302
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WebQual: An Instrument for Consumer Evaluation of Web Sites

Abstract: Despite the critical need to know how consumers' perceptions of Web sites influence their behavior, and especially their intention to revisit or purchase, there is no extant general measure for evaluating Web sites and no consensus on what such an instrument should measure. The authors used the Theory of Reasoned Action and the Technology Acceptance Model to develop the WebQual instrument for consumer evaluation of Web sites. They refined it through a literature review and interviews with Web designers and use… Show more

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Cited by 705 publications
(589 citation statements)
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References 70 publications
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“…The ease of understanding of the structure of an online shopping website, its functions, interface, and its content encourage online shopping. These findings, too, are supported by previous studies (Loiacono et al 2007, Santos 2003, Shin et al 2013, Tandon et al 2015b). This leads us to comprehend that all the terms and conditions concerned with products should be provided in clear and understandable language.…”
Section: Website Service Qualitysupporting
confidence: 81%
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“…The ease of understanding of the structure of an online shopping website, its functions, interface, and its content encourage online shopping. These findings, too, are supported by previous studies (Loiacono et al 2007, Santos 2003, Shin et al 2013, Tandon et al 2015b). This leads us to comprehend that all the terms and conditions concerned with products should be provided in clear and understandable language.…”
Section: Website Service Qualitysupporting
confidence: 81%
“…Thus, further studies can extend this scale to understand the perceptions of both groups. Ease of understanding (Loiacono et al 2007, Tandon et al 2015b The language used by online retailing websites is easy to understand (EASEUND1). * * Display pages lead to further understandable information (EASEUND2).…”
Section: Limitations and Further Areas Of Researchmentioning
confidence: 99%
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