This paper summarizes the results of a set of field trials where near-field communication technology was used to construct mobile gestural interfaces for (1) mobile Internet content access, and (2) digital service access. All interface solutions are based on touch gestures where real-world objects are touched with a mobile phone. The results are based on trials and concept evaluations involving more than 300 users. The trials have been arranged in real-world settings, where recruited trial users have adopted the services and interfaces in their everyday lives. A wide variety of data collection methods have been used, ranging from automated usage logs to participatory observations and usability testing. As a result, a set of findings related to adoption and design of mobile touch-based interfaces in everyday interactions are constructed.