Website attributes in urging online impulse purchase: An empirical investigation on consumer perceptions

Yong, Liu; Li, Hongxiu; Hu, Feng

doi:10.1016/j.dss.2013.04.001

Cited by 395 publications

(385 citation statements)

References 49 publications

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“…Task-relevant clues make customers experience the improving ability, and thus a sense of excitement (Nambisan et al, 2009). Therefore, this study propos- Visual design is a key feature of the site and can influence customer's perception and experience (Liu et al, 2013). At the same time, the visual characteristics of the site were found to have a significant impact on the customer's first impression (Lindgaard, 2006).…”

Section: Website Characteristics and Co-creation Experiencementioning

confidence: 99%

The Impacts of Website Characteristics and Customer Participation on Citizenship Behaviors: The Mediating Role of Co-Creation Experience in Virtual Brand Communities

Zhang¹,

Chen²

2017

AASoci

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More and more enterprises organize co-creation activities in virtual brand community to allow customers to participate in new products or new service development process. Involved in those activities, customers obtain experience value, which can make them have sense of achievement. Does this cocreation experience promote the formation of loyalty, such as customer citizenship behaviors? Dowebsite characteristics influence the co-creation experience? The study examines the relationship between co-creation experience to citizenship behaviors and the impact of website characteristics as well as customer participation to co-creation experience. Based previous research, the study builds structural equation model and conducts empirical analysis. The results show that the affection-relevant clues of the site characteristics and customer participation have a positive impact on three dimensions of the experience, and the task-relevant clues have a positive influence on the hedonic experience and social experience. The two dimensions of co-creation experience have a significant positive impact on citizenship behaviors and have a mediating effect.

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Section: Website Characteristics and Co-creation Experiencementioning

confidence: 99%

The Impacts of Website Characteristics and Customer Participation on Citizenship Behaviors: The Mediating Role of Co-Creation Experience in Virtual Brand Communities

Zhang¹,

Chen²

2017

AASoci

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“…While Richard (2005) highlighted cognitive responses of shoppers such as site involvement, studies like Floh and Madlberger (2013) have deliberated on their emotional response like perceived enjoyment, as generated by the shopping environment. While a very limited research has explored cognitive responses, emotional responses have been investigated by many studies (Liu, Li, & Hu, 2013). As per Liu, Li, and Hu (2013), visual appeal of cues (retail portal) positively affects buyers' normative evaluation and immediate fulfilment (internal reaction).…”

Section: Web Atmospherics Cuesmentioning

confidence: 99%

Effects of Online Shopping Values and Website Cues on Purchase Behaviour: A Study Using S–O–R Framework

Prashar

Vijay

Parsad

2017

Vikalpa: The Journal for Decision Makers

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The e-commerce industry in India has seen unprecedented growth in last few years. Eyeing India's substantial e-retail opportunity across multiple segments, investors have been aggressively funding the e-commerce sector. This growth has been fuelled by rapid adoption of technology, improving standards of living, an increasing young population, and economically advancing middle class, besides increasing access to the Internet through broadband and use of smartphones and tablets. The entry of global e-commerce giants has intensified the competition for home-grown players. E-retailers use web atmospherics to differentiate themselves from their competitors and evoke positive cognitive and emotional states of online consumers. However, though this Indian online market is growing at an exponential rate, it is still unexplored in terms of its shopping behaviour. Using structural equation modelling, this study applies the concept of the stimulusorganism-response to explain Indian buyers' online shopping behaviour, besides examining the importance of design elements in enabling website satisfaction (WS). Using a survey method to test the research model, primary data were collected from five Indian metropolitan cities of Delhi, Mumbai, Kolkata, Bengaluru, and Hyderabad during the months of May and June 2015. Confirmatory factory analysis (CFA) was used to estimate the measurement model with respect to convergent and discriminant validities. This was followed by testing the structural model framework and research hypotheses. Findings suggest that both internal and external elements have direct influence on WS. As the mediating variable, WS affects purchase intention. This research highlights on why and how 'satisfaction with website' matters in the contribution of shopping values and website atmospherics to behavioural outcomes by presenting its mediating role.

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“…Based on how these factors are defined by the authors, it is clear that the list is a combination of both IS (information quality, ease of use, security/privacy, visual appearance, and trust), and marketing elements (responsiveness, interactivity, personalization, and fulfillment). Similarly, the effectiveness evaluation model [117] developed for the airline industry provides another illustration of the combined approach identified, applied, and recommended by many [22], [35], [78], [92], [97]. Based on these recommendations, it is believed that the basic marketing aspects and technical characteristics of a website cannot be viewed in isolation, and therefore, web attributes reflecting both marketing and IS features of websites are used to derive a theoretical framework for this study.…”

Section: Evaluating Websitesmentioning

confidence: 99%

Website Appeal: Development of an Assessment Tool and Evaluation Framework of E-Marketing

Abdallah

Jaleel

2015

J. theor. appl. electron. commer. res.

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The aim of this study is twofold; firstly, to develop a comprehensive measure that quantitatively assesses an e-store's web appeal, and secondly, to propose a framework that evaluates effectiveness of online marketing efforts in terms of overall appeal of e-tailing sites. The paper adopts a hybrid approach to website assessment which involves studying both information system elements and dimensions of e-marketing to define and measure the concept of web appeal. A total of five information system elements and seven e-marketing elements were identified as essential components of web appeal, and were used to build a measurement instrument. The instrument's validity was confirmed by testing it across 80 e-stores in the Middle East and its usefulness with respect to the identification of an e-store's strengths and weaknesses was established. In addition to being a measure of overall web appeal, the instrument also contributes towards conceptualization of a theoretically sound framework that aligns elements of web appeal to e-marketing objectives. This model provides a systematic criteria for comparing websites, and offers valuable insights into how website attributes can be used to achieve desired performance in terms of attracting, engaging, and retaining customers, as well as competing with rival stores.

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Website attributes in urging online impulse purchase: An empirical investigation on consumer perceptions

Cited by 395 publications

References 49 publications

The Impacts of Website Characteristics and Customer Participation on Citizenship Behaviors: The Mediating Role of Co-Creation Experience in Virtual Brand Communities

The Impacts of Website Characteristics and Customer Participation on Citizenship Behaviors: The Mediating Role of Co-Creation Experience in Virtual Brand Communities

Effects of Online Shopping Values and Website Cues on Purchase Behaviour: A Study Using S–O–R Framework

Website Appeal: Development of an Assessment Tool and Evaluation Framework of E-Marketing

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