Website attributes that increase consumer purchase intention: A conjoint analysis

Chen, Ying‐Hueih; Hsu, I‐Chieh; Lin, Chia-Chen

doi:10.1016/j.jbusres.2009.01.023

Cited by 268 publications

(216 citation statements)

References 30 publications

Supporting

Mentioning

166

Contrasting

Unclassified

Order By: Relevance

“…Website design was measured using three items developed by Zhou et al (2009) and Wolfinbarger and Gilly (2003). Security and privacy was measured using four items from Chen et al (2010). Information usefulness was measured using two items from Shin et al (2013).…”

Section: Measurement Developmentmentioning

confidence: 99%

“…The websites make it easy to recognise key information (NAV5). Security and privacy (Chen et al 2010, Shin et al 2013 The websites have adequate security measures (SANDP1). I feel safe while using my credit card/debit card on the websites (SANDP2).…”

Section: Process Of Transaction Of Online Retailing Website Is Undersmentioning

confidence: 99%

“…Therefore, it becomes imperative for the online retailers not only to instill confidence among people to purchase online but also encourage them to repurchase. A number of previous studies have focused on online repurchase intention in the technology acceptance model (TAM) and perceived ease of use, perceived usefulness, security and privacy, usability, and functionality based on TAM that can be considered as factors of website service quality (Chen et al 2010, Zhang et al 2011.…”

Section: Introductionmentioning

confidence: 99%

See 2 more Smart Citations

Customer Satisfaction as Mediator Between Website Service Quality and Repurchase Intention: An Emerging Economy Case

2017

View full text Add to dashboard Cite

Abstract. The purpose of this research is to develop a research model to understand the important dimensions of website service quality and its influence on repurchase intention. The study also analyzes the mediating effect of customer satisfaction on repurchase intention. The results of empirical analysis confirmed that website quality can be conceptualized as a composite of navigation, ease of understanding, information usefulness, website design, ease of use, security and privacy, ease of ordering, and customization. Second, website quality positively affects repurchase intention and customer satisfaction. Third, website service quality can affect repurchase intention by enhancing mediators like customer satisfaction, as it has full mediating effect on repurchase intention. This study has developed the instrument dimensions of website service quality in online shopping context. The study has also refined the scale of repurchase intention by including "cash-on-delivery" (COD) mode of payment as a new dimension to inculcate confidence for online shopping in emerging economies. Supplemental Material:The online appendix is available at https://doi

show abstract

Section: Measurement Developmentmentioning

confidence: 99%

Section: Process Of Transaction Of Online Retailing Website Is Undersmentioning

confidence: 99%

Section: Introductionmentioning

confidence: 99%

See 1 more Smart Citation

Customer Satisfaction as Mediator Between Website Service Quality and Repurchase Intention: An Emerging Economy Case

2017

View full text Add to dashboard Cite

show abstract

“…Studies have shown that convenience and time saving are the main reasons that motivate consumers to shop online. Chen et al (2010) suggests that convenience denotes shopping practices on the internet that can reduce time and effort of the consumers in the buying process. Schaupp and Bélanger (2005) argue that E-commerce has made finding merchants easier by cutting down on effort and time.…”

Section: Literature Reviewmentioning

confidence: 99%

“…These risks could include security, financial and privacy risk. Chen et al (2010) argue that security risk impacts online purchase intention of consumers.Perceived financial risk refers to the possibility of monetary loss due to shopping on the internet. Javadi et al (2012) studied the variables impacting behavior of online shoppers in Iran, and the research aimed to overcome the shortcomings of the earlier research studies.…”

Section: Perceived Risksmentioning

confidence: 99%

An Analysis of the Factors Affecting Online Purchasing Behavior of Pakistani Consumers

Adnan¹

2014

IJMS

View full text Add to dashboard Cite

The research reported in this thesis was on "An Analysis of the Factors Affecting Online Purchasing Behavior of Pakistani Consumers". Despite the abundance of literature on buying behavior of online consumers, very little of it focuses on developing countries. The purpose of this research was to investigate the factors impacting the online purchasing patterns of consumers in the Pakistani market. The variables included in the proposed framework were perceived advantages, perceived risks, hedonic motivations, website design and lastly, psychological factors that included trust and security factors. The primary data was gathered by floating hundred questionnaires to online shoppers using convenience sampling. The secondary data was collected by consultation of published research papers, consumer reports, libraries and various internet sources. SPSS software was applied to analyze data for reliability and correlation. The results were then interpreted by usual principles of statistics. The findings indicated that perceived advantages, perceived risks and psychological factors were the significant variables. Perceived advantages and psychological factors had a positive impact on the consumer attitudes and buying behavior; however, perceived risks had a negative impact on consumer buying behavior. Website design and hedonic motivation were found out to be the insignificant variables.Psychological factors had the highest correlation with online shopping behavior, hence it was concluded that trust towards online vendors and security issues are the most important in determining online purchasing patterns of Pakistani consumers.Owing to rising inflation in Pakistan, people often resort to earningasy money through cybercrimes. Since fake e-stores, cybercrimes and scam websites are very common in Pakistan, people hesitate to shop online. Lack of accountability and the presence of con artists and vultures in the cyber world have resulted in unpleasant experiences of online Pakistani shoppers. Hence, e-tailors need toimprove the trust deficit in order to enhance purchase intention of current and potential consumers.The paper provides marketers with insights into how knowledge about the factors influencing purchasing patterns of online consumers can be incorporated into marketing strategies. The study suggests that in order to enhance the consumer purchase intentions, Pakistan's online stores should build strategies to better address reliability and trustworthiness issues instead of merely focusing on website design, aesthetics and content factors.

show abstract

Customer Value Propositions in Declining Industries: Differences between Industry Representative and High-Growth Firms

Chandler

Broberg

Allison

2014

Strategic Entrepreneurship Journal

View full text Add to dashboard Cite

Website attributes that increase consumer purchase intention: A conjoint analysis

Cited by 268 publications

References 30 publications

Customer Satisfaction as Mediator Between Website Service Quality and Repurchase Intention: An Emerging Economy Case

Customer Satisfaction as Mediator Between Website Service Quality and Repurchase Intention: An Emerging Economy Case

An Analysis of the Factors Affecting Online Purchasing Behavior of Pakistani Consumers

Customer Value Propositions in Declining Industries: Differences between Industry Representative and High-Growth Firms

Contact Info

Product

Resources

About