Website Development on Advertising

Abstract

This study aims to build a website as an effective modern promotion media for a cafe, which based on consumer preference so the consumers are able to recognize products more deeply. In this study the researchers used a qualitative research method by collecting survey data conducted directly on the consumers. The results of this study is building a website as a promotional medium that will produce content to introduce the product history, product types, product manufacturing stages, and workers involved in making products. Product introduction is needed so the consumers can get the product and know the advantages between other products on the market. In addition, this promotion is needed in order to increase selling prices and expand the range of product geographical segmentation.