Website Usability Evaluation of Nonprofit Organizations: An Exploratory Study of Saudi Arabia

Abstract

Community informatics discourse can be termed as a computing community's response to the social responsibility initiative, which is looking at the technological support to improve communities. Nonprofit organizations are an important part of any society, so recently there are many studies on technologically supporting this segment of society. Saudi Arabia has a huge presence of nonprofit organizations, so in the study, we have evaluated the websites of Saudi nonprofit organizations in a usability evaluation experiment. The subjects were split into two group and each group contained 21 subjects. The data was collected using questionnaire which was later analyzed to understand the design problems on the websites. The findings suggest that understudy websites of nonprofit organizations have some usability issues in navigation support, content, user interface elements consistency, the presence of error and help features. In order to effectively benefit from their websites, these organizations need to improve the website design to foster better usage by the end users.

Role of Web Usability in Online Customer Experience: A Case of Saudi Arabia

“…The questions in the questionnaire were decomposed in three categories namely navigation, design and content. The questionnaire was reused from an earlier work, where this questionnaire was used to evaluate the usability of nonprofit organizations (Saeed, 2019b). The questionnaire was based on important usability aspects highlighted in usability literature (https://garyperlman.com/quest/) and was already tested for content validity.…”

An Exploration of The Use of Social Media (Websites/ Twitter) As A Public Relations Communication Technique by Saudi Charities for Relationship Building

“…A more recent study by Ajina (2019) into the influence of social media engagement on customer loyalty toward banking organisations in the KSA discovered that making use of social media engagement functions enhanced loyalty, which strengthens the banks' financial position. The most relevant and up-to-date research reviewed for this thesis was conducted by Saeed (2019), who evaluated the website usability of Saudi NPOs through a questionnaire based on expert evaluation, and discovered that many of the websites demonstrated usability problems with navigation support, content, uniformity of user interface elements, and the presence of error and help services.…”