WeChat Users’ Information Protection Behavior Based on Prospect Theory

Abstract

In network environment, information users' role and position have changed greatly, and users' experience and perception during information interaction will influence their assessment of information quality and their satisfaction. This paper tests and corrects the information quality influencing factors model from network user experience and perception view which putted forward based on previous research results with questionnaire survey research methods. The results show that the model is consisted of six dimensions, such as information features, help and support, sensory psychological, service procedure, basic function user personality literacy. The indexes of the model covers the information quality influencing factors which network user experienced and perceived from all-dimensional view during information interaction and acquisition process. It also embodies and reflects the basic characters and practical demands of network users. Research results will provide reference path which could promote information quality through optimizing user information experience and perception.