“…The field of behavioral economics provides methods by which to measure the motivation to engage in behaviors like smoking (Epstein, Bulik, Perkins, Caggiula, & Rodefer, 1991), drug use (Comer et al, 1998), physical activity (Schebendach, Klein, Foltin, Devlin, & Walsh, 2007); (Saelens & Epstein, 1999), and eating (Bodell & Keel, 2015; Epstein & Leddy, 2006; Epstein, Leddy, Temple, & Faith, 2007; Haynos, Hill, & Fruzzetti, 2016; Schebendach, Broft, Foltin, & Walsh, 2013) in a laboratory setting. In general, these laboratory paradigms quantify motivation in terms of the amount of “work” an individual is willing to expend to gain access to a specific a substance or behavior, often referred to as a reinforcer (Hodos, 1961).…”