Wellness Pursuit and Slow Life Seeking Behaviors: Moderating Role of Festival Attachment

Abstract

Slow lifestyles have become a way for individuals to reduce the amount of stress in their lives. Moreover, along with wellness and slow food, slow life seeking is emerging as an area of study, though little research has been studied at Slow Life Festivals (SLFs) associated with consumers’ wellness pursuits, slow life seeking, and perceptions of slow food. To address this gap, this study examined visitors’ decision-making processes using an extended theory of planned behavior (ETPB) by incorporating wellness pursuit, slow life seeking, and perceptions of slow food at an SLF. Thus, this study developed a theoretically comprehensive framework by applying field survey. Results revealed significant impacts of visitors’ wellness pursuits and slow life seeking on their decision-making, indicating that wellness and slow life were important factors to consider for SLF management. The research further identified the perception of slow food as a mediator in predicting behavioral intentions. Results further demonstrated a strong relationship between wellness pursuit and perception of slow food for highly attached visitors while revealing a significant relationship between slow life seeking and perception of slow food for less attached visitors. Consequently, this study shed significant light on our understanding of why visitors intend to revisit SLFs.

The influence of personal and public health and smart applications on biking behavior in South Korea

“…“Slow travel” is closely related to sustainable transport, including cycling (Hall et al, 2017). The ETPB has expanded understanding of travelers' sustainable behavior and intentions, adding key variables of wellness pursuit (e.g., overall well‐being), slow life seeking (e.g., keeping slow life), authentic experience (e.g., genuine experience), and slow values (e.g., slowness and happiness) (Chung et al, 2018; Kim et al, 2019). In terms of sustainable consumer behavior, the ETPB has well predicted consumer behavior, including the environmentally significant constructs of climate change awareness and mitigation pursuing actions as well as perception and perceived constraints (Kim & Hall, 2019; Kim & Petrick, 2021).…”

Mobile Apps Use and WOM in the Food Delivery Sector: The Role of Planned Behavior, Perceived Security and Customer Lifestyle Compatibility

“…Mobile apps are today an essential part of everyday life [17]. High-speed Internet access, the increased proliferation of smartphones [2], advances in personalized and interactive apps (e.g., geo-tracking [18]), and the fast rhythm of modern life [19] have created a fertile environment for the adoption of mobile applications. Indeed, the 2.7 billion smartphone users across the world spend 90% of the time they spend on their mobiles on apps [20].…”

Slow tourism: the relationship between tourists’ slow food experiences and their quality of life

“…The global resources are gradually exhausted from a hasty consumption lifestyle which causes people to feel stressed and tense (Kim et al , 2019). In response to these threats, tourism researchers have tried to design new modes of tourism (Meng and Choi, 2016a).…”

“…Therefore, understanding the slow food experience contributes to the tourism and hospitality industry and benefits daily. Despite the increasing number of studies on local food experience (Sims, 2009; Kim et al , 2019), authentic food experience (Li et al , 2021) and ethnic food experience (Ting et al , 2019), very few studies have systematically explored the underlying attributes explicating a slow food experience. In this regard, Björk and Kauppinen-Räisänen (2016) suggested that slow food deserves additional research.…”