Wellness Tourism Destination Assessment Model: A Development Indicator in an Emerging Economy-Thailand

Phuthong, Thadathibesra; Anuntavoranich, Pongpun; Chandrachai, Achara; Piromsopa, Krerk

doi:10.1109/ieem50564.2021.9672602

Cited by 3 publications

(3 citation statements)

References 35 publications

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“…Longevity is influenced by various factors. Based on the unique natural environment of Yunnan Province and the existing literature on the influencing factors of population longevity, we selected 12 factors for in-depth exploration ( 18 , 35 – 41 ). As shown in Table 1 , they can be divided into natural and human factors ( 42 ).…”

Section: Data Source and Research Methodsmentioning

confidence: 99%

A longevity level-oriented wellness target area identification method: a case study of Yunnan Province, China

Wang,

Wang

2024

Front. Public Health

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BackgroundAging, as a global demographic issue, is characterized by its rapid growth, which drives an increase in people's healthcare awareness. The emergence of wellness bases caters to this market demand. Therefore, the identification of potential areas suitable for wellness activities and the construction of wellness bases, referred to as Wellness Target Areas (WTAs), becomes a crucial first step. Currently, commonly used identification methods are mostly based on traditional statistical approaches, which are often complex, cumbersome, and subject to potential risks of subjective assumptions, affecting the reliability of WTAs identification results. Longevity level serves as a comprehensive indicator reflecting the natural and socio-economic environment of a region, making it the most indicative of the regional wellness environment status.MethodsThis study proposes using longevity level as the benchmark for WTAs identification to simplify the identification process and reduce the impact of subjective bias on the results. The study focuses on 129 county-level units in Yunnan Province. Firstly, the Geodetector (GD) is utilized to explore the complex interaction between the longevity level and the geographical environment to determine regional wellness factors. Secondly, using ArcGIS and geographical weighted regression (GWR), the study investigates the role of different wellness factors, ultimately classifying and grading the WTAs.ResultsThe longevity level in Yunnan Province exhibits a pattern of multi-point clustering, forming three major longevity regions. Factors that significantly influence longevity level include annual average precipitation, sunshine duration, PM2.5 content, per capita disposable income, density of tourist attractions, and distance from residential areas to hospitals. Based on the degree of longevity and the contribution rate of influencing factors, Yunnan Province's WTAs are classified into three levels and two types (natural and comprehensive).ConclusionOur study aims to establish a connection between longevity level and the selection of wellness bases, exploring regional wellness factors through the relationship between longevity phenomena and geographical environment, identifying potential construction areas for wellness bases (i.e., WTAs), providing new insights for the precise selection of wellness bases, effectively enhancing the scientificity of site selection, promoting population health, and contributing to the global aging process with better health.

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Section: Data Source and Research Methodsmentioning

confidence: 99%

A longevity level-oriented wellness target area identification method: a case study of Yunnan Province, China

Wang,

Wang

2024

Front. Public Health

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“…Their paper focused solely on international research concerning wellness tourism, and no comparison was made with domestic wellness tourism research or addressed the limitations of CiteSpace software, such as potential biases in data selection and interpretation. Phuthong et al [19] developed a model to assess the potential of wellness tourism destinations using the Preferred Reporting Items for Systematic Reviews and Meta-Analyses (PRISMA) approach to conduct a literature review and identify wellness tourism destination assessment factors and indicators. However, their research was based on a systematic literature review, which had possible limitations in terms of the reliability of the wellness tourism destination assessment model constructed using empirical data from wellness tourism stakeholders.…”

Section: Introductionmentioning

confidence: 99%

An Innovative Mobile Application for Wellness Tourism Destination Competitiveness Assessment: The Research and Development Approach

Phuthong,

Anuntavoranich,

Chandrachai

et al. 2023

HighTech. Innov. J.

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Objectives: This research developed and evaluated the effectiveness of an innovative mobile application for wellness tourism destination competitiveness and also studied the adoption effectiveness of this application. Methods/Analysis: A mixed-methods research and development approach was applied to construct a wellness tourism destination competitiveness evaluation model for qualitative research using in-depth interviews, followed by quantitative research using a questionnaire. Weighted scores of criteria and indicators for wellness tourism destination competitiveness were evaluated by the DEMATEL method. The cut-off points for classifying the competitiveness level were set by K-means cluster analysis, while the internal and external accuracy of the model were validated by the confusion matrix technique and the Kruskal-Wallis test. The innovative mobile application was developed using a linear waterfall conceptual design consisting of five software development phases: requirement, design, implementation, verification, and maintenance. A questionnaire was also used to assess the adoption and commercialization of the innovative mobile application. Findings: Results showed that 1) the model gave high accuracy with the confusion matrix technique at 85.42% and the Kruskal-Wallis test classified destination competitiveness at a significance level of 0.0001; and 2) the level of adoption of the innovative mobile application was high. Target users were interested in purchasing a license as the commercial mode of the program. Novelty/Improvement:This research provides a tool to assess the overall competitiveness of wellness tourism destinations. Results can be used to support decision-making and provide practical suggestions for wellness tourism cluster users to adapt when conducting their own competitiveness assessment. The competitiveness assessment results were accurate and in line with the research objectives. Doi: 10.28991/HIJ-2023-04-03-010 Full Text: PDF

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“…Wellness tourism contributes significantly to the economy of Thailand. A recent systematic literature review on the re-emergence of wellness tourism in Thailand revealed seven components that constitute the concept: destination environment; travel and tourism policy; infrastructure; man-made and cultural resources; wellness strategy and structure; innovation potential and collaborative and proactive marketing (Phutong et al, 2021;. Covid-19 severely impacted not only the wellness tourism businesses in Thailand and other middle-income countries in Asia but also affected many people's ability to find work to support their families.…”

Section: Introductionmentioning

confidence: 99%

The development of a wellness tourism program in Thailand: a community-based participatory action research approach with an empowerment theoretical framework

Thojampa,

Klankhajhon,

Kumpeera

et al. 2023

J. Ners

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Introduction: Thailand has not had a comprehensive effort to collaborate on a wellness tourism regional program for foreign travelers. The purpose of the study was exploring the key components necessary for a wellness tourism program in the lower northern region in Thailand. Methods: This is a qualitative, community-based, participatory action research guided by the empowerment theory. A descriptive qualitative approach to data collection and analysis was used to explore stakeholders’ perspectives on the development of a wellness tourism program. A total of 40 key stakeholders from nine provinces in the lower north region of Thailand participated in two phases of the study’s data collection. Individual and focus groups interviews were conducted and analyzed thematically. The purposive sample included semi-structured questionnaires among community leaders, village health volunteers, and workers from various occupations who lived in the communities. Results: Four themes emerged from the qualitative interviews and focus groups: 1) honoring local wisdom as the heart of a regional wellness tourism program; 2) the integration of historical traditions and regional lifestyles into a wellness tourism program; 3) the need for government supportive policies that help to fund community wellness initiatives to boost the local economy and tourism ;and 4) attention needed to improve the quality of life for the local communities while promoting wellness tourism in the region. Conclusion: This community-based participatory action research approach created a synergy among stakeholders from multiple provinces in the lower north region of Thailand.

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Wellness Tourism Destination Assessment Model: A Development Indicator in an Emerging Economy-Thailand

Cited by 3 publications

References 35 publications

A longevity level-oriented wellness target area identification method: a case study of Yunnan Province, China

A longevity level-oriented wellness target area identification method: a case study of Yunnan Province, China

An Innovative Mobile Application for Wellness Tourism Destination Competitiveness Assessment: The Research and Development Approach

The development of a wellness tourism program in Thailand: a community-based participatory action research approach with an empowerment theoretical framework

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