A new approach towards functional gradation of structural parts is presented. This approach is based on the utilization of locally varying thermo‐mechanically coupled effects applied to different initial workpiece geometries. The possible degree of freedom for the gradation of material properties and geometrical shape for sheet metal forming applications as well as for parts produced by bulk metal forming is characterized by the results of metallographic investigations, by mechanical testing and by an indication of the remaining residual stress state. On the basis of experimental results and process simulations, it could be revealed that the ability to exactly control the dynamic microstructural evolution by thermal and mechanical process parameters combined with predefined material design parameters constitutes a key towards the adjustment of flexible material property profiles even for parts with complex three‐dimensional geometry. Beyond that, the integrative aspect of thermal and mechanical treatment already implies the high level of obtainable efficiency resulting from shortening of process chains. However, it is not only the ability to integrate shape generation and property gradation, but also the automatically included positive effect of tailoring process behaviour by a gradation of formability finally allowing to improve process efficiency e.g. by a reduction of forming steps or reduction of (local) tool load.