Western and Islamic wear: How fashion bloggers influence the Malay fashion consumers’ purchasing decision in reconciling the collision

Zain, Mohd; Hassan, Hanisa; Azizan, Ahamad Tarmizi Bin; Hasbullah, Sarah Wahida; Zain, Rosmaizura Mohd; Ramli, Ainon

doi:10.1063/5.0051576

Cited by 3 publications

(2 citation statements)

References 25 publications

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“…In addition, Rossi (2016) found four essential elements that fashion bloggers should possess to significantly influence their followers: trustworthiness, expertise, personal relevance, and authenticity. Four other factors were shown, by Zain, et al (2018), to control the effects of fashion bloggers on pre-purchase decision: opinion leader endorsement, eWOM, online community engagement, and dialogic co-certain value. Teng, (2018) found a big influence of Instagram posts of fashion bloggers on consumer's behavior based on some factors like trustworthiness, credibility, strength, immediacy, number, reach, retention and channel.…”

Section: The Influence Of Fashion Bloggers On Purchase Intensionmentioning

confidence: 99%

مُدوِنات الموضة والشابات: علاقة متداخلة تحكمها الكلمة الشفهية الإلكترونية

عادل

2023

المجلة العربية لبحوث الاعلام والاتصال

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Section: The Influence Of Fashion Bloggers On Purchase Intensionmentioning

confidence: 99%

مُدوِنات الموضة والشابات: علاقة متداخلة تحكمها الكلمة الشفهية الإلكترونية

عادل

2023

المجلة العربية لبحوث الاعلام والاتصال

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“…Particularly for Muslim women, the selection of modest clothing purchases is not only based on their personal taste but also subjective values, such as the perspective of modesty for each individual (Leonnard et al 2019). A study of Zain et al (2021) shows that Malay fashion bloggers can affect the purchasing decision of Malaysian Muslim women who want to adhere the religious values as well as follow latest fashion styles. In this case, women, when they want to buy modest clothes, will be influenced by what is considered polite by their religion as well as updated to the latest trends.…”

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confidence: 99%

The Differences in Meaning Between Muslim Women's Modest Clothing and Women's Clothing Advertorials

Adara,

Fadliyah

2024

Leksema J. Bhs. dan Sastra

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Modest fashion has progressed positively in the last two decades. Designers and advertisers are trying to attract modest fashion’s consumers. One of the mediums to promote it is by advertorials. Analyzing words and phrases used in advertorials can help advertisers, practitioners and other concerned parties to understand how advertorials are written. Using Leech’s theory toward meanings, this study aimed to analyze and compare the differences between the advertorials of Muslim women modest clothing and women's clothing from semantic perspective. This study applied a descriptive qualitative approach by analyzing four advertorials of women’s modest, formal, and casual clothing. The results of this study show that the advertorials of modest clothing seem to use a thematic meaning by creating the images of comforted and elegant looking Muslim women in modest clothes. On the other hand, the advertorials of women’s formal and casual clothing look to portray the wearers as sexy and confident women. Although both types of advertorials give meanings with empowering themes, they explore different aspects of empowerment to give understanding toward their potential consumers.

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