Western Balkans: It’s Complicated An Inter-ethnic Communication Interdisciplinary Examination

Abstract

The western Balkans are persistently grappling with its unfavorable inter-ethnic reputation. Although political toleration has been consistently proposed as a solution for inter-ethnic tensions, this paper argues for the adoption of the Coordinated Management of Meaning (CMM) framework, offering a fresh perspective to an old problem. Rooted in the 'communication perspective', CMM provides a crucial platform for stakeholders to interact meaningfully. This study aims to present compelling reasons for embracing dialogical methods in interethnic disagreements. The CMM model focuses on empowering participants with knowledge to collectively shape their social realities. To illustrate, we introduce a visual communication model seamlessly integrating political toleration and CMM concepts. This model establishes a dialogical platform, ensuring equal participation from public and civil society stakeholders, and fostering a harmonious social world. In conclusion, CMM offers an alternative communication perspective crucial for those involved in interethnic dialogue. By adopting this approach, individuals and groups can overcome challenges, opening new avenues for understanding and collaboration in the pursuit of peaceful co-existence.