Handbook of Research on Digital Media and Advertising
DOI: 10.4018/978-1-60566-792-8.ch030
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What a Difference a Download Makes

Abstract: The Internet has captured the attention of the media, the government and much of the public. It has changed the way Americans receive information and communicate. With a number of political candidates creating MySpace profiles, YouTube videos and Second Life avatars it appears that the Internet and web 2.0 technologies have been leveraged for political advertising and campaigning. In the early literature the Internet and its role in politics had been purely speculative, with research only making vague guesses … Show more

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Cited by 3 publications
(3 citation statements)
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“…The “digital” or “third industrial revolution” initiated approximately 50 years ago, signifying a massive transition from mechanical and analogic communication to digital media (Schoenherr, 2004). These media include all forms of audiovisual, application-software, and/or other types of content, which may be generated, modified, saved, or sourced via a digital channel, using a code that encrypts and translates data (Smith, 2013). As the major volume of digital media employs the Internet, the terms are often utilized interchangeably (Chayko, 2020).…”
Section: Digital Media Applications Users and Usage Behaviorsmentioning
confidence: 99%
See 1 more Smart Citation
“…The “digital” or “third industrial revolution” initiated approximately 50 years ago, signifying a massive transition from mechanical and analogic communication to digital media (Schoenherr, 2004). These media include all forms of audiovisual, application-software, and/or other types of content, which may be generated, modified, saved, or sourced via a digital channel, using a code that encrypts and translates data (Smith, 2013). As the major volume of digital media employs the Internet, the terms are often utilized interchangeably (Chayko, 2020).…”
Section: Digital Media Applications Users and Usage Behaviorsmentioning
confidence: 99%
“…Contemporary digital media accommodate a range of instrumental, socialization, and entertainment aspects (Smith, 2013). Instrumental aspects involve uses dictated by an individual’s real-life needs across life domains such as education, employment, and health (Gomes & Dias, 2019).…”
Section: Digital Media Applications Users and Usage Behaviorsmentioning
confidence: 99%
“…In his essay "What a difference a difference makes," Jonathan Z. Smith discusses how difference is not merely an indicator of distinctiveness between agents in equal standing. 18 Rather, differentiation between us and them, or the act of distinguishing Others, "is a matter of relative rather than absolute difference." 19 Further, identifying difference often entails "a hierarchy of prestige and ranking."…”
Section: Parable and Parasitementioning
confidence: 99%