“…A literature review (Esfandiar et al, 2021 ; Kiatkawsin et al, 2020 ; Kim & Hwang, 2020 ; Megeirhi et al, 2020 ; Si et al, 2021 ; Wang et al, 2018 ; Wang et al, 2019 ; Zhang, Geng, & Sun, 2017 ; Zhang, Liu, et al, 2017 ) underscores the fact that pro-social behavior performance does not occur in a vacuum. Rather, it is dependent on certain rational, self-interest, and psychological factors with significant bearing on both TPB and NAM.…”