“…Rather than overwhelm consumers with competing savings goals, tailor and time retirement savings messages to the moments when consumers are likely to have the bandwidth to pay attention and on priorities that they themselves have ranked hierarchically. Similar to Goodstein, et al (2021), these results point to the influence of unobserved factors in the marketplace, such as the effects of latent racism and discrimination as well as differences in the prioritization of homeownership (relative to retirement) for BIPOC households. Due to lower and less stable employment income, fewer assets, a lower incidence of homeownership, and lower home values (Perry, 2019), Black households not only have less to save, but must deploy these savings earlier than similarly situated White households due to more immediate priorities (O'Brien, 2012; Wherry, 2019).…”