The above title does not represent an insolent new deputy editor being abusive to the BJGP readership, but a quotation from one of the elder statesmen of UK general practice. A previous chair of the RCGP and NICE, David Haslam spoke about his four rules: Shut Up, Listen, Do Something Useful, and Care. These rules are oft quoted, including in BJGP Life articles. 1 This month's theme is continuity and communication. Listening, communication, even continuity can be difficult in the noisy maelstrom of pandemic practice. And when we make successful contact with others, good communication can expose disagreements, differences in values, as well as unrealistic or just plain difficult expectations.A lack of visibility can make it harder to be heard and easier to ignore. Media images of mask-wearing healthcare staff rarely depict primary care. As it stands, it feels as if GPs have been judged 'in pseudo-absentia'. Sati Heer-Stavert calls us all to action, after a patient asks him, in a face-to-face appointment, when general practice plans to reopen. 2 When an article in the Financial Times 3 appeared to suggest that family doctors may no longer be needed, Nick Berry responded. Galvanised by an unsatisfactory encounter with general practice, the journalist said the two roles of a GP are to be a trusted face and a gatekeeper to a rationed system. Berry argues in response that the role of a GP is, in fact, to deliver the vast majority of the country's health care. 4