“…When this role is examined (Behrend et al, 2009;Jones et al, 2014Jones et al, , 2016, studies have mainly focused on a single culture and have been conducted in developed countries in North America, such as Canada (Jones et al, 2014) or the United States (Behrend et al, 2009). As job seekers and employees' perceptions can be shaped by cultural beliefs (Mauger & Bryant-Lees, 2022;Saifulina et al, 2023;Zeng et al, 2022), further research is needed to analyse if job seekers from different cultures have similar or different responses to companies' information on business sustainability, including developed and emerging countries (Ushie et al, 2023).…”