What are the Attractiveness Aspects that Influence Customer Loyalty to Homestays? A Study in Taiwan

Abstract

The purpose of this study is to investigate the direct relationship between perceived attractiveness aspects and customer loyalty. The perceived attractiveness aspects are operationalized into five dimensions, namely surroundings of the building and features; service quality; homestay facilities; homestay operation and management; and homestay geist and community co-prosperity. The hypotheses are postulated and tested using a sample of 566respondents that were homestay customers in Taiwan The data used in this study was collected via self-administered questionnaires The study employs the structural equation modeling (SEM) technique to test the validity of the proposed hypotheses via Smart-PLS software. The results show that only four out of five sub-hypotheses are supported. The conclusion of this study provides theoretical implications and practical implications, as well as suggestions for future studies either in Malaysia or Taiwan.

A Study of Emotional Solidarity in the Homestay Industry between Hosts and Tourists in the Post-Pandemic Era

“…A very limited number studies of the homestay industry have adopted the concept of emotional solidarity to measure the perceived closeness of guests to their hosts [1,34,42]. Furthermore, although customer loyalty receives much academic attention in the homestay industry [83][84][85], the prediction of customer loyalty from the perspective of emotional solidarity is still lacking. Thus, this study complements the related research of adopting emotional solidarity theory in discussing the relationship between hosts and tourists to explain tourists' loyalty towards homestay industry.…”

Pelatihan Service Excellence Dan Tata Graha Homestay Menuju Pengelolaan Homestay Berkelanjutan

“…Peningkatan kapasitas sumber daya manusia (SDM) dalam pelayanan dan kebersihan homestay adalah kunci untuk meningkatkan kualitas pengalaman tamu dan mengelola bisnis homestay secara efektif (Teong-Jin et al, 2016). Peningkatan kapasitas SDM memerlukan investasi waktu dan sumber daya, tetapi dapat menghasilkan hasil yang signifikan dalam jangka panjang.…”

Factors affecting customer satisfaction and loyalty: A case study in Ben Tre

“…Lòng trung thành đóng vai trò quan trọng trong lĩnh vực dịch vụ, bao gồm cả dịch vụ du lịch Homstay (Teong-Jin & cộng sự [45]).…”

“…Như vậy, chất lượng dịch vụ Homestay được xem xét như là sự đánh giá của khách du lịch về khoảng cách giữa kỳ vọng và nhận được về dịch vụ Homestay mà họ trải nghiệm. Teong-Jin & cộng sự[45]). Vì vậy, nhóm tác giả đề xuất giả thuyết H2, H3 như sau:H2: Chất lượng dịch vụ Homestay có tác động đến lòng trung thành của du khách(+)…”