2021
DOI: 10.33776/et.v11i1.5354
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What Are the Determinants of Consumers' Online Reviews Adoption for Hotel Bookings: A Structural Equation Modelling Approach

Abstract: Experienced travelers share their reviews regarding hotel services which serve as a testimony for novice travelers and help them to make their decision whether to book that hotel or not. The current study aims to identify the various factors affecting the intentions of travelers for online hotel bookings. Data was collected from 419 respondents who adopt online reviews published on online travel aggregators for online hotel bookings. The respondents for this study are taken from Delhi. Further, the hypotheses … Show more

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Cited by 11 publications
(2 citation statements)
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“…Many scholars have empirically tested that online travel reviews significantly positively impact consumers' booking intentions (Lu et al, 2013;Sparks et al, 2013;Torres et al, 2015;Zhao et al, 2015). Lata and Rana (2021) also verified that information quality is a predictor for online hotel booking intentions. Based on the above literature, this study presumes H1.…”
Section: Travel Intentionmentioning
confidence: 96%
“…Many scholars have empirically tested that online travel reviews significantly positively impact consumers' booking intentions (Lu et al, 2013;Sparks et al, 2013;Torres et al, 2015;Zhao et al, 2015). Lata and Rana (2021) also verified that information quality is a predictor for online hotel booking intentions. Based on the above literature, this study presumes H1.…”
Section: Travel Intentionmentioning
confidence: 96%
“…In the digital world, many researchers are focusing their efforts on identifying various factors that influence travelers' online hotel booking intent. Thus, in [16], an analysis of information is carried out that can be useful and significant when choosing a particular hotel. The emphasis is on the fact that hotel managers need to monitor negative reviews and take certain measures to overcome these problems.…”
Section: Literature Review and Problem Statementmentioning
confidence: 99%