“…Based on the major food safety risks in China’s pork supply chain and the reality of the pork traceability system in China, this paper aims to study Chinese consumers’ preferences and willingness to pay (WTP) relating to animal welfare, lean meat essence test, traceability, and appearance attributes of pork products. There have been a lot of studies on consumers’ preference relating to traceability information [18,19,22,23,24,25,26,27,28,29,30], animal welfare [21,31,32,33,34,35,36,37], hormones or antibiotics [5,38,39,40,41,42], appearance [22,43,44,45,46,47,48], and other attributes of meat products in the United States, Britain, Germany, Spain, Australia, and other countries. In China, the largest developing country, due to the imbalanced economic and social development, the relative vastness of the region, the diversity of the food culture, and the complexity of the food safety issues, consumers’ preferences relating to the properties of meat products are specific to China.…”