“What Are You Eating?” Is the Influence of Fortnite Streamers Expanding Beyond the Game?
David Micallef,
Bruno Schivinski,
Linda Brennan
et al.
Abstract:Online game microcelebrities (streamers) attract a large audience of emerging adult gamers (age 18–25 years) and have become a target for food industry advertising. Extant research has identified links between gaming and negative impacts on diet. However, little is known about the influence of game-streaming communities on food consumption. This study aims to understand the type and context of discussions about food and drink in streaming communities that may be influencing the consumption behavior of emerging… Show more
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