What Attracts Chinese Customers to Repurchase Korean Cosmetics?

Sun, Haiyan; Kim, Saebum; Heo, Eun Ju

doi:10.14257/astl.2016.126.11

Cited by 8 publications

(3 citation statements)

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“…Price is one of the influential factors when selecting a product, they do not want to rely on a low price offer, 2., 7., June 2023 but the product has to have the same amount of quality worth of the price. This study reinforces the previous paper regarding the study for China customers, which stated that price and container design affects customer satisfaction, and customer satisfaction causes repurchase intention of Korean cosmetics (Sun et al, 2016). Furthermore, this research also supports the results of previous research that stated the positive impact product packaging's impact towards consumer's purchase intention (Waheed et al, 2018b).…”

Section: Discussionsupporting

confidence: 89%

Korean Beauty Product Repurchase Intention Factors

Damayanthi,

JR,

Tamara

et al. 2023

JOSR

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In recent years, researchers have seen the increasing trends of people consuming Korean beauty products in Indonesia. The purpose of this research is to examine the determining factors of Indonesian consumer’s Korean beauty product repurchase intention. This research is based on quantitative research methods. Using a survey conducted with5-point Likert scale questionnaire. In total, 175 respondents filled the questionnaire from an undefined population through convenient sampling. The data is analysed with SEM-PLS Method using Smart PLS 4.0. The results of this study indicate the factors that influence Indonesian consumers to prefer buying Korean cosmetics over products from other countries. Based on the results, it can be concluded that Packaging Attractiveness, Attitude Towards The Product, Subjective Norms, Perceived Price, and Perceived Suitability are proven significant towards Repurchase Intention, while the most significant is Packaging Attractiveness. On the other hand, Product Variation is proven not significant. This paper is unique because it is the first to discuss the perceived suitability of Indonesian consumers towards Korean beauty products in the research model.

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Section: Discussionsupporting

confidence: 89%

Korean Beauty Product Repurchase Intention Factors

Damayanthi,

JR,

Tamara

et al. 2023

JOSR

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“…An interrogation on the repurchase intention is not new. Significant research on the subject has been done in various contexts by focusing on what attracts Chinese customers to repurchase Korean cosmetcis (Sun, Kim &Heo 2016); does customer satisfaction lead to customer trust, loyalty and repurchase intention of local store brands (Chinomona & Dubihlela 2014), investigating factors that lead to repurchase (Hellier, Geursen, Carr&Rickard, 2002), the impact of brand trust, self-image congruence and usage satisfaction toward smartphone repurchase intention (Goh, Jiang & Tee 2016), Factors affecting positive word of mouth and repurchase intention (Itsarintr, 2011), the impact of brand trust and satisfaction on retailer repurchase intentions (Zboja, & Voorhees 2006) and the influence of female university students' cosmetic purchase motivation on cosmetic attribute evaluation and brand repurchase intention (Park & Ku 2009).…”

Section: Introductionmentioning

confidence: 99%

The influence of brand awareness, brand association and product quality on brand loyalty and repurchase intention: a case of male consumers for cosmetic brands in South Africa

Maziriri¹

2017

JBRMR

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This study assessed the influence of brand awareness, brand association and product quality on brand loyalty and repurchase intention among male consumers of cosmetic brands in South Africa. It is also imperative to note that, despite the theoretical contributions made by many scholars on repurchase intention of various brands, they seem to be a paucity of studies that have investigated the influence of brand awareness, brand association and product quality on brand loyalty and repurchase intention. The study utilized a quantitative research design using a structured questionnaire. In addition, they study made use of a sample of male consumers in Gauteng province of South Africa. Four hypotheses were posited and to empirically test these hypotheses, a sample data set of 150 was used. The findings indicate that brand awarenesshas a positive and significant influence on brand loyalty, brand association has a positive and insignificant influence on brand loyalty, product quality has a positive and significant influence on brand loyalty and brand loyalty exerts a positive and significant influence on purchase intention. The empirical study provided fruitful implications to academicians by making a significant contribution to the brand management literature by systematically exploring the influence of brand awareness, brand association and product quality on brand loyalty and repurchase intention. This study therefore, stand to immensely contribute new knowledge to the existing body of brand management literature in Africa-a context that is often most neglected by some researchers in developing countries.

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“…Branding helps to invoke individual judgement and may or may not lead to consumer buying behavior. Significant research has been carried out in the area of branding on products' purchases (Sun, Kim &Heo 2016).…”

Section: Introductionmentioning

confidence: 99%

Role of Brand Awareness, Brand Loyalty and Advertisements towards Consumer Buying Behaviour in Insurance Industry

Sudha*,

Shalini,

Vennilaashree

2019

IJEAT

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In the era of competition companies do face tough competitions in selling their products and services. The insurance industry too is not an exception to this. It is important that organizations do follow proper marketing strategies to grab the attention of the consumers. This paper has tried to research and reveal the best strategies that would help the insurance organizations to sell their insurance products to the consumers. Independent variables like Brand Awareness, Brand Loyalty and Advertisements. The dependent variable is Consumer Buying Behaviour was chosen for the study Data was collected from 100 insurance buying consumers on convenience basis. The results reveal, that brand awareness alone contribute towards insurance buying behavior but brand loyalty and advertisement contribution towards consumer buying behavior has not proved to be significant. Even though they do not contribute, these two variables are like pepper and salt required for pushing the insurance products.

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What Attracts Chinese Customers to Repurchase Korean Cosmetics?

Cited by 8 publications

References 0 publications

Korean Beauty Product Repurchase Intention Factors

Korean Beauty Product Repurchase Intention Factors

The influence of brand awareness, brand association and product quality on brand loyalty and repurchase intention: a case of male consumers for cosmetic brands in South Africa

Role of Brand Awareness, Brand Loyalty and Advertisements towards Consumer Buying Behaviour in Insurance Industry

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