What Buddhist wisdom is going viral? A multimodal-appraisal analysis of a selection of Jay Shetty’s digital narratives

Elyamany, Nashwa

doi:10.1080/03623319.2020.1760074

Cited by 2 publications

(2 citation statements)

References 41 publications

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Section: Preludementioning

confidence: 99%

Posthuman Emotion Artificial Intelligence in Postcyberpunk Cityscape: A Multimodal Reading of Blade Runner 2049

Elyamany

2021

In. Lang. Cul. & Com.

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Within visual culture, postcyberpunk films are best approached as 'places of Otherness' whereby human identity and agency are downplayed and posthumans are magnified in highly technopolic societies marked with scientific determinism. Postcyberpunk treats the posthuman as an enclave oscillating between utopian and dystopian spaces, potentially, and optimistically, creating a space for humanity to be reassessed and renegotiated. The hybridity pertinent to the film genre and the inner and outer topographies of posthuman representation are insightful investigative vantage points of multimodal inquiry for the socio-political and technocratic implications they underlie. Against this backdrop, Blade Runner 2049 is one fertile example grounded in paradoxes and ambiguities around the contradiction between humans and replicants, artificial intelligence and super-large enterprises. With technology seamlessly integrated into social spaces and posthuman bodies, Blade Runner 2049 is arguably structured as an emotional journey composed of multiple spatial layers, ruptures and bifurcations expressed through socio-political capitalist projections. The article adamantly argues for new philosophical perspectives and praxis in redefinition of the social relationship between humans and posthumans.

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Section: Preludementioning

confidence: 99%

Posthuman Emotion Artificial Intelligence in Postcyberpunk Cityscape: A Multimodal Reading of Blade Runner 2049

Elyamany

2021

In. Lang. Cul. & Com.

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“…MCDA is concerned with the synergy of semiotic resources and sensory modalities for poly-semiotic communication to effectively take place. Several critical discourse analysis studies place significant emphasis on the multimodal legitimation of social practices in hybrid means of communication (See, for example, Elyamany, 2020, 2021; Ledin and Machin, 2019; Machin, 2016; Machin et al, 2016; Machin and Mayr, 2012; Zhao et al, 2019). Although MCDA unveils the ideological and social practices situated in the intersemiosis prevailing cinematic discourse (Bateman and Schmidt, 2013; Piazza et al, 2011), it barely directs attention to the indexicalities of posthuman identity construction from spatio-temporal and cognitive standpoints, nor does it employ systematic methodological toolboxes to address the semio-discursive signage permeating postcyberpunk films (Stamou, 2014).…”

Section: Introductionmentioning

confidence: 99%

Postcyberpunk dystopian cityscape and emotion artificial intelligence: A spatio-cognitive analysis of posthuman representation in Blade Runner 2049 (2017)

Elyamany

2022

Convergence: The International Journal of Research into New Med

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Within visual culture, postcyberpunk films are best approached as places of Otherness whereby human identity and agency are downplayed and posthumans are magnified in highly technopolic societies marked with scientific determinism. Postcyberpunk treats the posthuman enclave as a heterotopic site, oscillating between utopian and dystopian spaces, potentially and optimistically, creating a space for humanity to be reassessed and renegotiated. Against this backdrop, the current research endeavor proposes a Spatio-Cognitive Model of Posthuman Representation focusing attention on heterotopic ‘spaces’ and ‘bodies’ in hyperconnected environments. While the model owes a substantial debt to Foucault’s writings on heterotopia and the utopian body, in tilting the focus of enquiry, this paper is informed by the tenets of polyrhythmia, hypermimesis, spatial repertoires, semiotic assemblages and cognitive embodiment as insightful interventions. Blade Runner 2049 is taken as a fertile case study grounded in paradoxes and ambiguities around the contradiction between humans and replicants, artificial intelligence and super-large enterprises. The hybridity pertinent to the postcyberpunk film genre and the inner and outer topographies of posthuman representation proved to be insightful investigative vantage points of multimodal inquiry for the socio-political and technocratic implications they underlie. With technology seamlessly integrated into social spaces and posthuman bodies, Blade Runner 2049 is arguably structured as an emotional journey composed of multiple heterotopias (spatial layers, ruptures and bifurcations expressed through socio-political capitalist projections). The article adamantly argues for new philosophical perspectives and praxis in redefinition of the social relationship between human and posthuman.

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What Buddhist wisdom is going viral? A multimodal-appraisal analysis of a selection of Jay Shetty’s digital narratives

Cited by 2 publications

References 41 publications

Posthuman Emotion Artificial Intelligence in Postcyberpunk Cityscape: A Multimodal Reading of Blade Runner 2049

Posthuman Emotion Artificial Intelligence in Postcyberpunk Cityscape: A Multimodal Reading of Blade Runner 2049

Postcyberpunk dystopian cityscape and emotion artificial intelligence: A spatio-cognitive analysis of posthuman representation in Blade Runner 2049 (2017)

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